Portuguese retailer Jerónimo Martins has registered a Slovak website for its Biedronka discounter banner, as well as a number of trademarks in the country, ahead of its entry later this year.
Slovakia Expansion
Last October, Jerónimo Martins announced plans to expand into Slovakia, to add to its operations in Poland, Colombia and its native Portugal.
Jerónimo Martins in Poland
In Poland, the group operates more than 3,500 stores, with the landmark 3,500th outlet opening in Skórzewo near Poznań at the end of November. It was developed in line with Biedronka's chain's 'sustainable development' strategy, and was equipped with electronic price labelling, LED lighting along with CO2 refrigeration solutions, in order to enhance the sustainability credentials of the store.
Entry into Slovakia would put it head-to-head once again with British retailer Tesco, which is one of the leading grocers in the Slovak market. Tesco exited Poland back in 2020.
Source: ESM
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