• Discount Retail Consulting GmbH

Slovakia: Lidl stops the distribution of paper weekly leaflets

Discount Retail Chain Lidl has stopped distributing weekly leaflets in Slovakia. Sustainability is not an empty concept for Lidl, instead of words, the discount company takes concrete steps to protect the environment as a responsible company. Next to that the saved funds are invested by Lidl in more long-term better prices for customers. Showing its continuous efforts in digital marketing is paying off:


Quick look into social media in Poland:

FACEBOOK:

Biedronka 457,000 followers

LIDL 1,188,000 followers

Netto 146,000 followers

Aldi 32,000 followers


YOUTUBE:

Biedronka 258,000 followers

Lidl 14,900 followers

KUCHNIA LIDLA (Lidl's Kitchen) 458,000 followers

Netto 1,500 followers

Aldi 226 followers


INSTAGRAM:

Lidl 201,000 followers

Netto 26,400 followers


This shows how modern marketing concepts with a storyline (Lidl's kitchen), influencers and adding customer value are more successful than standard retailer webpages and leaflets. Source: Sebastian Rennack


When do the the other Lild countries in Europe and its competition follow?


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