Discount Retail Chain Boxer Superstores (owned by Pick 'n Pay) opening of its 300th store proved there is no better road to success than listening to its customers. It has always been anchored on giving customer the best deals. Boxer, which originally traded as KwaZulu Cash & Carry when it opened in 1977 in Empangeni, KwaZulu Natal, has been part of retailer Pick 'n Pay (PnP) for the past 18 years. PnP (2nd largest supermarket chain store in South Africa) has more than 1,600 outlets in seven countries. Discounter Boxer trades across nine South African provinces and also has stores in the Kingdom of eSwatini. It employs 20,000 people.
The company’s marketing was heavily driven by advertising, which is targeted across its broad range of customers, from civil servants to salaried workers, self-employed individuals and grant recipients. The stores are located in urban, peri urban and rural.com munities, with smaller stand-alone stores through to major shopping malls.
Boxer is pursuing growth. It has a systematic development programme to its effective supply chain and ultimately lowering costs to serve, while boosting product availability. Boxer will open its fourth Polokwane distribution centre later this year. Next to the other distribution centres in East London, Lanseria and outside Pietermaritzburg.
In addition Boxer has a specialist meat factory based in northern KwaZulu Natal that provides affordable meat products across its private label brands.” Further Boxer works with NGOs to assemble and deliver food hampers, and recently contributed about $ 120,000.
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