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Spain: Aldi saves its customers more than 30% with its XXL products

Discount Retail Chain Aldi Spain offers its customers savings on the shopping basket by offering its products in the size range that include cleaning and food supplies, with discounts of up to 47% per product compared to its usual format.

This measure ensures savings for Spanish households that choose a complete, simple and economical purchase option. In 2023, Aldi customers spent €86 less buying more than 70 XXL products.

On the other hand, customers who shopped at Aldi during the last six months could have saved an average of €139.84, compared to the average basket. ALDI closed 2023 with prices 12% lower than the market average

The discount chain is committed to ensuring purchases based on its own private label brand products, which guarantee quality levels at low prices. Thanks to this strategy, the company has established itself in recent years as a containment dam against the general rise in prices and, at the end of 2023, it was more than 2% below the 7.1% increase recorded in the sector.

Aldi has increased the number of customers in Spain by 33% in the last three months and there are now more than 7 million families who make their regular purchases in one of its more than 430 supermarkets in the country.

The company has announced that it will continue to drive its growth this year with the opening of nearly 50 new stores. The first of these openings will be on March 22 in Nerja (Málaga).


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