• DRC Discount Retail Consulting GmbH

Spain: Back to basics

Discount Retail Chain Aldi #Spain has steadily grown its #fresh share to more than 20%, during the last two months. Fresh #vegetables have increased by 31% and fresh #fruit by 17%, and fresh #meat and #fish by 39% in their #stores. In addition, especially the high volume fresh products have grown the most in sales. The consumer's focus on #basic product references, #price sensitivity and support of #local suppliers are some of the lessons learned during this #health crisis.

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