Discount Retail Chain Lidl ventures into hybrid meat products and introduces pea-minced meat mix. The minced meat mix consists of 60% minced beef and 40% pea protein and is now available in all Lidl stores. The step is a result of the innovation pilot in which meat substitutes were placed next to meat . Although more meat substitutes were sold, meat sales did not decrease. With the introduction of the hybrid minced meat, Lidl hopes that consumers will more often opt for more

Discount Retail Chain Aldi UK, the UK’s fourth-largest supermarket, is set to invest £3 billion via long term contractual commitments...

Discount Retail Chain Aldi is changing its range, cheap meat is being replaced. Cheap turkey meat from low housing methods will no longer...