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Switzerland: Lidl roles-out new in-store concept

Discount Retail Chain Lidl's management has been completely overhauled, now the stores are to be given a new face. In Germany and other European countries, Lidl is still keeping a low profile and tests different in-store concepts and approaches, in Switzerland the discounter is already rolling out a completely new in-store concept. Certain aspects are identical to the Aldi Swiss concept. Aldi Swiss rolled out its concept to all stores earlier this year (also see https://www.discountretailconsulting.com/post/switzerland-aldi-launches-new-store-format).




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