• Discount Retail Consulting GmbH

Turkey: soft discounter FILE grows.

Updated: May 27

Turkish Discount Retail Chain File (owned by hard discounter BIM) opened its 100th store in Turkey. This soft discount concept, based on present day Aldi and Lidl, is slowly expanding in Turkey. By diversifing the hard-discount BIM business model, it will remain a sustainable and dominant number 1 player in Turkey.

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