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UK: Lidl sales and customer numbers surge over Christmas

Discount Retail Chain Lidl UK has reported a 'record-breaking' Christmas with sales and customer numbers climbing.


Lidl posted sales up 10% overall year-on-year, as turnover reached £1.1 bn, in the four weeks to Christmas Eve. Shopper numbers rose 8% to approx. 51 million.


Lidl GB CEO Ryan McDonnell said: '2025 was a record-breaking Christmas for Lidl, with more customers choosing to shop with us than ever before. By continuing to invest in low prices and champion British food, all without compromising on quality, we've been loyalty soar. We remain the retailer that delivers the highest quality at the best price.


'As the fastest-growing bricks-and-mortar supermarket, we've expanded to reach more customers nationwide and offer outstanding value this Christmas. Looking ahead, we'll continue to grow our footprint, invest in British produce, and deepen support for local communities, delivering even greater value for households across the nation.'


Lidl said its Lidl Plus loyalty scheme helped its festive performance. The number of active users rose 28% in November and redemptions were up 43% year-on-year.


The company said that the Christmas showing 'finishes off a landmark year for Lidl, strengthening market share and continuing to cement its position as the fastest-growing bricks-and-mortar food retailer'.



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