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UK: Aldi named Britain's most popular supermarket

Aldi has been named the nation’s favourite supermarket, according to the latest polling data from YouGov.

Shoppers ranked Britain’s fastest growing supermarket ahead of other German discounter Lidl and the big four supermarkets – Tesco, Sainsbury’s, Asda and Morrisons in the study.

YouGov Ratings measure Aldi’s popularity and fame every quarter, with this latest data based on 1,200 consumer responses from the British public, collected during Q4 2022. It comes at the same time as the supermarket attracted an additional 1.3m shoppers, as consumers look to save money during the cost-of-living crisis.

Additionally, Aldi was also recognised by Which? as the UK’s Cheapest Supermarket having won the accolade for two years running.

“We know that with the rising pressures of the cost of living, customers are looking for ways to save more than ever, while still looking for high-quality affordable food,” communications director at Aldi, Richard Thornton said. “Aldi continues to offer great quality products at unbeatable prices, which is why we believe British shoppers have voted us the nation’s favourite supermarket yet again.”

Aldi saw strong new year sales of 26.9% in the four weeks to 22 January 2023 as its market share now stands at 9.2%. It also donated 10,000 activity books to UK charities to help keep children entertained during February half-term.

Source: Grocery Gazette

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