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UK: Aldi predicts biggest Christmas on record

Updated: Dec 21, 2023

Discount Retail Chain Aldi UK, German family owned, is on course for a record-breaking Christmas, as it predicts more UK households will opt to shop with the discounter amid the cost-of-living crisis.

The grocery retailer claims that an increasing number of consumers are choosing to shop with Aldi this year, which will culminate in more than half of British households buying at least one Aldi product.

Aldi UK managing director of buying Julie Ashfield said: “Although we’re all feeling the pinch a little more this year, that doesn’t appear to be dampening the appetites of our customers, who are shopping earlier and treating themselves a little more in the run-up to the big day.

“Whether it’s the indulgence of our Extremely Chocolatey biscuits, the festive taste of Ballycastle Mince Pies, or Luxury Crackers with our premium Cheese Truckle Tower, shoppers this year are tucking into some early treats.

Products thought to do well this festive period include alcohol, with the retailer expecting to sell more than five million bottles of sparkling wine, including champagne and prosecco, and Christmas dinner essentials, such as pigs in blankets.

Aldi expects to sell 43 million pigs in blankets and more than 1,400 tonnes of sprouts in the weeks leading up to Christmas and New Year, along with more than a million packs of smoked salmon and two million jars of cranberry sauce.

A bumper Christmas follows yet another year of expansion for Aldi, which opened its 1,000th store in the UK this September. It intends to launch a further 500 stores across the country.

Last month, the discount grocer invested a further £12m in cutting the prices of more than 180  products, as its Christmas Price Lock initiative froze the prices of a range of festive essential against last year’s price.

“As many of us try to celebrate on a little less this year, the price gap between Aldi and the traditional, full-price supermarkets is as big as ever,” added Ashfield. “Our unbreakable promise to customers is simple: whether it’s for a weekly shop or for all you need for an amazing Christmas, Aldi will always offer the lowest prices. “That’s why we’ve seen people switch and stick to Aldi in their droves this year, being impressed by our prices then amazed by our quality.”


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