Aldi is launching its latest round of price cuts on a wide range of items as it looks to continue providing value for customers.
The price drops from Britain’s fourth largest supermarket will see almost 50 products falling in price by an average of around 7%. From next week, shoppers will be able to enjoy lower prices on items such as cheese, butter and poultry, as well as on a range of cleaning products and household essentials.
The move is the latest of more than 200 price cuts that Aldi has made in recent months in an effort to further support customers during the cost-of-living crisis, such as last month with its fruit and veg price cuts.
Managing director of Buying at Aldi UK, Julie Ashfield said: “We will always stand by our promise to keep our prices as low as possible for customers and this latest round of price cuts proves just that. “That promise applies to everything from household essentials to high-quality groceries, all of which we want to make accessible to everyone, and it’s why we continue to see shoppers switch to Aldi.”
The news comes as Aldi is looking to recruit 3,000 new store workers ahead of the Christmas period to help replenish stock and provide assistance to customers.
Source: Grocery Gazette
