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UK: Despite legal challenges Aldi don't want to change its copycat private-label strategy

Updated: May 7, 2023

UK: Aldi UK’s CEO has said that the retailer will continue to "benchmark" leading brands in the development of its private-label products, The Grocer reported.

Aldi's comments follow on from the discounter facing numerous legal challenges over design infringement, most notably from Marks & Spencer. Aldi will continue to offer alternatives to market-leading products at a reduced price.

“I don’t think there’s anything we need to avoid," Aldi's UK CEO, Hurley, told the publication. “Sometimes it’s big brands, sometimes it’s exclusive own-label products. We’re most focused on what our customers want, not what other retailers say.”

Growing its store portfolio

By 2025, Aldi UK aims to have a total of 1,200 stores. In 2022, the company invested £700 million (€788.1 million) and is planning to invest £600 million (€675.5 million) in 2023.

In February, the discounter said that it plans to expand its store estate in London by almost doubling its current 60 stores. Despite the high demand, Aldi is underrepresented in the capital, which is partly due to the scarcity of suitable sites.

To address this issue, Aldi UK is providing property agents with a finder's fee of either 1.5% of the freehold price or 10% of the first year's rent for leasehold sites to assist them in identifying potential sites that were previously unknown.

Source: The Grocer, ESM

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