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USA: Lidl is cutting prices of over 100 items

As inflation causes food prices to rise across the country and forces shoppers to cut back on staples such as meat and dairy, a supermarket chain is cutting costs for its customers. Some savings are as high as US$1 per item, which may not sound like a lot, but definitely adds up at checkout. The chain is slashing prices on everything from frozen pizza to tea to lobster cake, which means you’ll save big no matter what you’re in the market for.

Lidl, an Arlington, VA-based supermarket chain with more than 170 stores in nine states, including Virginia, Delaware, Pennsylvania, Maryland, New Jersey, New York, North Carolina, South Carolina, Georgia and Washington DC, plans to reduce . Prices on over 100 daily items starting September 28. The price cuts, which reflect a similar program launched in June, will last through the fall and discounted items will circulate throughout the season. The store hopes that in doing so, it will attract more buyers and help offset rising prices.

A sample of the discounted items range in cost from US$1.29 to US$6.75, and have shown savings of between 20 cents and US$1.04, respectively. supermarket news, Price cuts ranged from 10% to 23%, with an average of 11%.

Stephen Schwarz, chief product officer and executive vice president of procurement at Lidl US, said, “We recognize that inflation and rising food prices are affecting many families, and we look to provide more relief through this declining price-cutting campaign. Let’s hope.” To provide all of our customers with the best value in our stores every day, and we continue to invest in additional ways for customers to save money when we know it matters most.”

Lidl is known to provide the buyers with everything they need at a lower cost than its competitors. Whether you’re looking for luxury items, or stocking your pantry with staples, you can save big at Lidl. Following the recent price reduction, wheat biscuits will top out at US$1.29—a 20 cents savings, which for some shoppers can be the difference between getting something and going without it. The Stone Oven Pizza Margherita now sells for US$4.45, saving US$1.04 in total. Other discounted items include lobster cake, dessert bar, coffee, shrimp risotto, cold-pressed juice, bread, and more. Lidl’s savings campaign comes after the Consumer Price Index revealed that grocery store prices were up 13.5% year-over-year.

Lidl isn’t the only chain trying to get customers to save cash right now. In fact, the grocery chain dropped to sixth place in a ranking of the top grocery retailers with the best prices, run by Dunhamby, a consumer data company. According to the findings, Market Basket, Aldi, Vinco Foods, Grocery Outlets and Save a Lot were also displayed right in front of Lidl.

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