Discount Retail Chain Aldi USA has earned the title of Value Leader in the Market Force Information Grocery Benchmark Study for the 10th consecutive year. The study surveys thousands of U.S. shoppers about their grocery buying preferences.
In addition to earning the top spot for value in 2020, Aldi private label brands were named the most preferred among U.S. consumers.
“Ten years at the top is validation of our commitment to offering customers the lowest possible prices on their grocery needs, every single day – and that will never change,” said Jason Hart, CEO of Aldi U.S. “Customers have always counted on us for our low prices, and we’re thrilled to also be recognized as the nation’s most preferred private label brand.”
This decade-long recognition from Market Force is one of several recent value and price accolades the company has received. Aldi has been No. 1 for price for three years running, according to the Dunnhumby Retailer Preference Index Report, Grocery Edition. Additionally, a 2019 Kantar study found that nine out of 10 respondents who shopped at Aldi said it was “more cost-effective” than other grocery stores.
“The insights Market Force provides through our annual supermarket study serve as a meaningful performance measure in the marketplace,” said Ira Davies, global SVP of sales and marketing for Market Force. “It is great to see our research affirm the value proposition of Aldi as the industry landscape has evolved over the last 10 years. Consumer feedback consistently shows that Aldi leads the marketplace in value.”
The Market Force Information U.S. Grocery Benchmark Study surveyed more than 10,000 U.S. consumers to gather feedback about their grocery shopping experiences, such as checkout speed, convenience, store cleanliness and value.
Aldi is one of America’s fastest growing retailers, serving millions of customers across the country each month. With nearly 2,000 stores across 36 states, Aldi is on track to become the third-largest grocery retailer by store count by the end of 2022.
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