Discount Variety Retail Chain Action is expanding at a rapid pace in Germany. Internal documents show ambitious profit targets and how Action became a money-printing machine for the investor 3i. Action now operates 3190 stores in 14 European countries. The non-food discounter is expanding at a rapid pace. Year after year, Action increased its turnover to almost 14 billion euros (2024), conquering new countries again and again, most recently Switzerland, Romania and Portugal.

Discount Variety Retail Chain Action, the non-food discounter, continued to deliver growth across Europe in the third quarter of 2025, despite softening consumer sentiment in Europe. Nine-month net sales grew to €11.2 billion, up 17.4% from 2024. Like-for-like sales growth was 6.3%, primarily driven by customer growth. Action stores once more delivered strong customer growth with an especially strong performance in Italy and Spain. Action’s summer season assortment, from picn

Discount Variety Retail Chain Action, the international discount retailer for non-food products, continues to expand on the Romanian market. Action opens its fourth store, in Bragadiru. The inhabitants of Bragadiru and its surroundings can benefit from the Action formula: 14 different categories, with a selection of 6,000 good quality and increasingly sustainable products, from toys and DIY items, to home, gardening and food products, all at the lowest price. Action introduce

Discount Variety Retail Chain Action, the international discount retailer for non-food products, opened today its first store in Romania,...

Discount Variety Retail Chain Action was purchased early last decade by Britain’s oldest private equity firm 3i, even those involved in...

Discount Variety Retail Chain Akitoki, a Chinese 'Action' format, opened its first store, located in the north of the Capital Bogota. It...

Discount Variety Retail Chain Action continues its European expansion and will enter the Romanian market in the second half of 2025. The...

Discount Variety Retail Chain Action manager's life is anything but boring with a surprising 'unboxing' every day. The discounter is...

DRC interview for German national TV SWR - ARD Discount Variety Retail Chain Action is a so-called non-food discounter - the offer ranges...

Discount Retail Chain Lidl Germany has re-vamped a next door grocery store offering only non-food variety products. In an effort to keep...

Discount Variety Retail Chain Action saw its net sales grow to €7.3 billion in the first six months of 2025, up 17.9% from 2024....

Discount Variety Retail Chain Action opens its 3,000th store in Europe in Italy on Thursday 5 April. The discount non-food brand debuted...

Discount Retail Variety Chain Action’s net sales increased by 17.2% to €3.5 billion in the first quarter of 2025 compared to the first...

The discount retail model has a promising future in Latin America, especially in a context where consumers are looking to optimize their...

Discount Variety Retail Chain Action has published its Annual Update 2024: Net sales up 22% to €13.8 billion, like-for-like sales +10.3%...

Among the big five European markets, two distinct patterns stand out: 🔹 Southern Europe: highly fragmented, with a mix of strong...

Discount Variety Retail shops such as Action, Zeeman, Primark and web shop SHEIN are doing better and better. Consumers are getting used...

Discount Retail Chain Action announced its sales development for 2024. Net sales grew to €13.8 billion in 2024, up 21.7% from 2023....