Romania: Action opens the first store in Romania in Pitesti

Discount Variety Retail Chain Action, the international discount retailer for non-food products, opened today its first store in Romania, in the city of Pitești. Romania thus becomes the fourteenth country in which Action is present.

Starting today, the inhabitants of Pitesti and visitors to the city can enjoy the Action formula: 6,000 quality, increasingly sustainable products, from 14 categories (from detergents, cleaning and personal care to toys and entertainment, DIY items or garden and outdoor items, all at the lowest price). Action introduces 150 new products every week, for a range that is always relevant. The price of 1,500 Action products is below 5 lei.

"We are really excited to open the first Action store in Romania today. This important step marks the beginning of our journey here and we are proud to bring the unique Action formula to Romanian customers, offering them our surprising range of products at the lowest prices. The opening in Pitesti represents the start of a journey through which more and more Romanians will enjoy the Action experience in the coming years. I thank all those who, with dedication and passion, made this opening possible. Our success is based on the commitment of our teams." said Hajir Hajji, CEO Action.

With more than 3,000 stores across Europe, Action has around 80,000 employees of 151 nationalities, as diverse as the communities in which it operates. The company created more than 10,500 new jobs in 2024 and is constantly investing in development opportunities such as training and promotions. Last year, more than 3,500 colleagues were promoted to roles with multiple responsibilities.

The company continuously invests in quality and sustainability, applying strict standards for suppliers and procurement through the policy on responsible and ethical sourcing. All private label and white label products use cotton, wood and cocoa sourced from 100% certified sustainable sources. Palm oil in food and beverages, as well as Action brand candles, is 100% certified sustainable. Action has set short-term targets for reducing greenhouse gas emissions, endorsed by the Science Based Targets initiative. Stores do not use gas heating, and all shopping malls, offices, and logistics centers use 100% LED lighting.

The new Action store in Pitesti is spacious and easily accessible, and has an area of over 840 sqm. It is located within the Supernova Shopping Center and is open from Monday to Sunday from 09:00 to 21:00. The store is managed by a team of 18 colleagues. To celebrate the opening of the first store in Romania, customers who visited the store in Pitesti had the chance to win a prize at the wheel of fortune, on the opening day.

Action

Action, the international non-food discount retailer, receives millions of customers every week in more than 3,000 stores in 14 European countries. Customers love the retailer for its surprising range of 6,000 products in 14 categories, covering both everyday needs and items that make life easier and more enjoyable, always at the lowest price. Every week they introduce 150 new products, and keep the range always relevant. Through the Sustainability Programme (ASP), they constantly invest in improving quality and sustainability, on 4 pillars: people, products, planet and partnerships. The company's promise: low prices, big smiles.

Next Aldi country will be Croatia.

Read more: Action opens the first store in Romania in Pitesti

#smartdiscount #action #romania #expansion #growth #development #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #hd #harddiscount #google