In the 2026 retail world, two distinct strategies stand out: the rapid growth of discount retail chains with low price margins and the efforts of experience-focused stores to generate higher margins. While the change in consumer demand and economic pressures are behind the growth of discount stores, experience stores are trying to achieve a sustainable position by investing in customer experience and brand loyalty rather than price competition. The Power of Discount Markets:

Discount Retail Chain Aldi South has assigned Publicis Media for its global media planning and buying work following a lengthy...

According to Kantar Research food price inflation continues to be a significant contributor to total inflation in most major countries....

Today (22.06.2023), DRC was hosted at the Coca Cola Global Discounters Accelerate workshop. We are happy with the enthusiastic feedback...

With its Global Best Brand Ranking 2022, the Mafo Institute YouGov publishes the best brands in 41 markets worldwide. Here, Mercedes-Benz...