Discount Retail Chain Aldi shows prices on the shelves that are almost unbelievably cheap. Toothpaste is 5.9 yuan, a 100ml cleanser is 9.9 yuan, a pack of sanitary pads is 3.9 yuan, a large tub of yogurt is just over 10 yuan, and a butter croissant is a little over 3 yuan each. Someone holding a shopping basket picks up items while remarking, "This is way too cheap," before turning around to post on social media: This place is simply a "poor-guy paradise." Aldi has in the rec

Across global markets—and with striking velocity in China—a structural shift is underway in commercial real estate: shopping malls are aggressively evicting legacy hypermarket anchors and replacing them with hard discounters and high-velocity value formats. The map is being redrawn. Legacy hypermarkets like Yonghui, Sun Art Retail (RT-Mart), and Walmart are scaling back or exiting prime basement locations, while hard discount formats — led by international heavyweights like A

Discount Retail Chain Meituan's Happy Monkey has officially crossed the 100-store milestone, opening 8 stores in two days, with its 100th store located in Zhongshan. Maintaining a steady pace of 7 to 8 new stores per month, it has emerged as a dark horse in the hard discount sector. 8 Stores Opened in 2 Days Happy Monkey’s 100th Store Lands in Zhongshan, on September 30, the Guzhen World Trade Plaza store of Meituan Happy Monkey Supermarket officially opened. This is among th

As the traditional, one-size-fits-all Carrefour model continues to decline, brick-and-mortar retailers are aggressively seeking new paths to survival. The latest disruptive strategy gaining traction is the "Kakashi School." Created by Meituan’s crossover venture, Happy Monkey (开心猴子), this model bridges the gap between e-commerce and physical retail. Named after the "Copy Ninja" Kakashi Hatake from the anime Naruto, this school does not waste resources inventing its own moves

Discount Retail became in 2025 a buzzword in China, with the concept of "discount" evolving beyond a mere consumer strategy of "buying more for less." It represented a significant strategic transformation for the entire industry. Reflecting on this, the global discount retail sector experienced an unprecedented upheaval, beginning with Aldi China with digital presence in 2017 and physical stores in 2019. Subsequently, the top three Chinese tech giants, JD.com and Meituan, ope

Discount Retail Community Chains are the new collective format for retail brands in 2025. At the end of last year, the first store of the "Lianhua Fude (FD)" brand under Lianhua Huashang Group opened in Senhe Plaza, Hangzhou. It has 1,200 SKUs and the store's main products are fresh produce and food, marking the official launch of Lianhua Huashang discount store's new brand "Lianhua FD". On March 20, Dingdong Outlet Wuxi store officially opened. As a community discount store

Online Retail Chain Meituan opened its first discount store in Hangzhou, China. The discount format has the brand name is "Happy Monkey"....