The 2026 Longshang and Qiyang Zhengzhou Expos, held for the first time this year, serve as the leading venue for retail transformation, connecting global manufacturers and buyers throughout the entire value chain. Scheduled for May 8th–10th in Zhengzhou, known as China's food production capital, the event will host 800 exhibitors and anticipates 60,000 visitors, establishing itself as the ultimate center for private label brands and modern retail strategy. Strategic Insights:

Discount Retail Chain Chao He Suan (formerly Hema) NB (Neighbour Business) can replicate so rapidly across multiple Chinese cities and open numerous stores simultaneously without losing its "shape"? It isn’t achieved through intensive operations, high-touch service, or obsessive attention to detail. Instead, it relies on the retail logic of subtraction. The core secret lies in: Focusing on the Core and Reducing Actions. Focusing on the Core What exactly is the core? Standard

Discount Retail Chain Chaohesuan NB (a hard discount brand under Hema/Freshippo) at the Ku Young Center is already buzzing. Customers like Wang Jianfen are grabbing 1.2kg boxes of chilled beef short ribs for just 29.9 RMB. With 1.5L of premium milk priced at 7.2 RMB (44% below market average) and 24-bottle cases of water for 9.9 RMB, the appeal is clear: unbeatable quality-to-price ratio. Chinese hard discount format Chaohesuan NB surpassed 400 stores early this year and is n

Following China’s annual "315 Gala ( also known as the CCTV 3.15 Evening Gala ) is a high-stakes, "name-and-shame" television special in China that is essentially the country’s version of a corporate "judgment day." Aired annually on March 15 (World Consumer Rights Day) by state broadcaster CCTV, it has a massive cultural impact. Last year public trust in Chinese household products has been shaken. Last year’s scandal regarding the quality of sanitary napkins remained a sens

Discount Retail Chain Hema NB as part of Alibaba`s HEMA group is growing strong in a highly competitive markets field here some data on the format. 1. Financial Performance & Ambitious Targets The 200B Goal: 2025 is a landmark year for Hema, with year-over-year growth exceeding 40%. GMV is expected to surpass 100 billion RMB, with a firm target to break the 200 billion RMB revenue mark within three years. Scale Comparison: A 200 billion RMB revenue would place Hema's volume o

Discount Retail Chain NB stands for Neighbourhood Business. As the third division of the Hema business group, it is regarded as an important move for Hema to enter the community e-commerce. Hou Yi also placed high expectations on Hema NB, and defined the project as "Hema's People's Livelihood Project" in the internal letter. Hou Yi revealed that Hema NB started to form a team in March this year, and opened its first store in Shanghai on April 28. Up to now, there are more tha

Discount Retail Chain ALDI and Hema Super-Value NB ( 超盒算NB) have gone a step further by selling products directly out of their original shipping crates and turnover boxes. They have stripped away the layers of packaging that define modern retail, returning to the most primal and core dimension: the exchange of goods. With an almost raw honesty, they tell us that the essence of retail has nothing to do with flashy appearances. Hard Discount retail can be summarized by four k

Discount retail chain Chao He Suan (formerly Hema) NB, owned by Alibaba, has launched its first store in South China. This move also marked the moment when the core team defined their product and expansion strategy. Chao He Suan NB has grown to a point where its organizational structure, product development, and supply chain operate largely independently. "The notion that 'premium fruit goes to Hema Fresh (Freshippo) while mid-grade fruit goes to discounter Chao He Suan NB' i

Discount Retail Chain Hema NB learns Alibaba to anchor its discount retail push. In the first half of this year, Hema NB generated revenue of about RMB 8 billion (USD 1.1 billion), marking double-digit growth from the same period last year. The discounter now operates nearly 300 stores, doubling its footprint in six months, with most clustered in central and suburban areas of major cities in eastern China. Hema declined to comment on the figures. Earlier, the company introduc

Discount Retail Community Chains are the new collective format for retail brands in 2025. At the end of last year, the first store of the "Lianhua Fude (FD)" brand under Lianhua Huashang Group opened in Senhe Plaza, Hangzhou. It has 1,200 SKUs and the store's main products are fresh produce and food, marking the official launch of Lianhua Huashang discount store's new brand "Lianhua FD". On March 20, Dingdong Outlet Wuxi store officially opened. As a community discount store

Discount Retail Chain Hema's NB outlet stores will be fully launched nationwide, entering Jiangsu, Zhejiang, Beijing, and Shanghai. The plan is to open 500 Hema NB outlet stores in 2024. "The model has been implemented. With over 2,800 county-level cities and around 290 prefecture-level cities in China, opening 10,000 Hema NB outlet stores is not a dream, it will definitely come true," mentioned Hou Yi, CEO of Hema, posted on his WeChat Moments in 2024. It is understood tha

Online Retail Chain Meituan opened its first discount store in Hangzhou, China. The discount format has the brand name is "Happy Monkey"....

Discount model "NB", supported by Freshippo, owned by Alibaba, opens franchise model (after the Pickup format franchising) with the...