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Germany: Lidl’s Latest "It-Piece" is a Trolley Bag
Discount Retail Chain Lidl Germany has teamed up with avant-garde designer Nik Bentel to develop a handbag inspired by a standard shopping cart. Here is what the branded fashion accessory looks like and how you can get your hands on one. It’s no secret that Lidl has a knack for fashion; their limited collections have thrilled younger audiences in the recent past. One of the discounter's last fashion ventures was the 2024 "Croissant Bag," inspired by Lidl's butter croissant, w
Feb 202 min read


Germany: Aldi is allowed to sell coffee at a loss
Discount Retail Chain Aldi Süd has emerged victorious in a lawsuit initiated by the coffee roaster Tchibo. The judges found no issue with selling coffee below production costs. For the Hamburg-based company, this ruling signals a concerning trend for the entire industry. Once again, Tchibo faced a legal setback against Aldi Süd regarding allegedly low coffee prices. According to a spokeswoman, the 6th Cartel Senate of the Düsseldorf Higher Regional Court dismissed the appeal
Feb 103 min read


Netherlands: Lidl overhauls Discount Strategy, scraps Multi-Buy Deals
Discount Retail Chain Lidl Netherlands is discontinuing bulk discounts and 'buy one get one free' promotions on food products. The supermarket chain highlighted that these offers often obscure the true price of items, adding that it is asserting its commitment to providing transparent pricing for every product to all customers. By removing these incentives, Lidl aims to make the actual cost per product clear, ensuring customers know exactly what they are paying without percei
Jan 292 min read


Europe: LIDL launches new PARKSIDE campaign with Arnold Schwarzenegger and Ralf Moeller
Discount Retail Chain Lidl brings Arnold Schwarzenegger back in the spotlight for PARKSIDE, the DIY private label brand exclusively from...
Aug 28, 20252 min read


Bolivia: Tiendas 3B celebrates its second anniversary
Discount Retail Chain 3B Stores Bolivia celebrates its 2nd anniversary with its MEGA SAVINGS PROMO: The entire store and all stores on...
Jul 27, 20252 min read


Germany: Lidl rolls-out new non-food in&out category lines
Discount Retail Chain Lidl Germany recently introduced the new non-food product worlds. Lidl in Germany has always tested new concepts...
Feb 16, 20251 min read


USA: Lidl to relaunch its brand in the US
Discount Retail Chain Lidl USA plans to launch a marketing campaign aimed at boosting the chain’s name recognition with shoppers on this...
Oct 10, 20243 min read


UK: Shoppers are going wild for Aldi’s new clothing range dubbed ‘Aldidas’
Discount Retail Chain Aldi UK (German family owned) has sent social media into a frenzy by releasing their latest Adidas-inspired...
Mar 30, 20232 min read


Turkey: ŞOK Marketler offers special products for the month of Ramadan
Discount Retail Chain ŞOK Marketler offers special supply boxes and gift cards to its customers for the month of Ramadan, which strongly...
Mar 24, 20232 min read
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