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Germany: Lidl’s Latest "It-Piece" is a Trolley Bag

Discount Retail Chain Lidl Germany has teamed up with avant-garde designer Nik Bentel to develop a handbag inspired by a standard shopping cart. Here is what the branded fashion accessory looks like and how you can get your hands on one.


It’s no secret that Lidl has a knack for fashion; their limited collections have thrilled younger audiences in the recent past. One of the discounter's last fashion ventures was the 2024 "Croissant Bag," inspired by Lidl's butter croissant, which sold out in just two minutes. Now, the company is causing a stir once again with an original handbag: the "Trolley Bag."


As with the "Croissant Bag," Lidl collaborated on the accessory with U.S. avant-garde designer Nik Bentel, whose creations regularly go viral. The discounter and Bentel presented the new bag at London Fashion Week, and it’s expected to draw even more attention. The "Trolley Bag" leans heavily into the design of a shopping cart, including a handle in the brand's signature yellow and blue. Additionally, the handbag features a coin-token keychain that actually fits into Lidl shopping carts.


Strictly limited handbag in shopping cart design to be raffled off next week

With this unusual "it-piece," Lidl aims to tap into the "Utilitarian Fashion" trend, which describes clothes and accessories that blur the lines between everyday objects and luxury items. "We couldn't resist the chance to collaborate with Lidl again," says Bentel. "It's incredibly exciting to transform the most unexpected objects into fashion statements—that’s our style through and through. The Lidl 'Trolley Bag' is our latest interpretation of the daily grocery run and the ultimate shopping companion. It's playful, practical, and designed to stand out, whether on the runway or in the checkout line."


Is this for real or just a prank?

I must admit, this thought spontaneously crossed my mind while looking at the fashion collections from Aldi and Lidl. But there is much more behind the fashion offensive and the textile "logo-fireworks" of the two German discount giants. It is an attempt to land a major brand coup, with fairly good prospects of success.


Anyone hoping to snag one of the strictly limited "Trolley Bags" will need luck. The bags will be raffled off exclusively on Nik Bentel’s website starting February 26th. We can only wish all the high-fashionistas out there the best of luck.



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