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Denmark: Netto’s Digital Makeover

Discount Retail Chain Netto Denmark signals the growing importance of digital transformation in the grocery sector. Netto Denmark is taking a bold step into the future of retail. The discount grocery chain, owned by Salling Group, is set to roll out smart digital labels across its entire store network. Let’s dive into what this means for shoppers and the retail industry at large.


The Tech Behind the Transformation

Netto Denmark isn’t just slapping any old digital price tags on their shelves. They’re partnering with VusionGroup to deploy:

  • SESimagotag’s smart digital labels

  • The VusionCloud platform


This tech duo is set to make waves across all 550 Danish Netto locations, with the rollout scheduled from Q3 2024 to Q2 2025.


More Than Just Price Tags: Enhancing the Customer Experience

Gone are the days when price tags just showed, well, prices. Netto’s new smart labels are set to transform the in-store experience by displaying:

  • Vibrant product information

  • Eye-catching promotions

  • Dynamic branding elements


Alan Jensen, EVP of IT & Digital at Salling Group, puts it best: “At Netto, we are constantly striving to improve the customer experience in our stores. The solutions from VusionGroup will allow us to provide our customers with clearer product information, more impactful promotions, and a more modern store environment for an enhanced shopping experience.”


Behind the Scenes: Operational Efficiency Gets a Boost

While shoppers will enjoy the flashy new displays, the real magic happens behind the scenes. The VusionCloud platform enables Netto to:

  • Remotely manage and update shelf labels

  • Ensure price accuracy across all stores

  • Execute promotions efficiently

  • Maintain a secure digital environment


The Bigger Picture: Discount Grocery Goes High-Tech

Netto’s move is more than just a tech upgrade, it’s a signal that even in the discount grocery sector, digital innovation is becoming a necessity, not a luxury. As consumers increasingly expect seamless, informative shopping experiences, retailers who can deliver on these expectations, while maintaining their cost-effective business models will likely see a significant competitive advantage.


As this rollout unfold over the next year, it’ll be fascinating to see how Netto’s smart label strategy impacts their operations, customer satisfaction, and bottom line. One thing’s for sure: the future of grocery shopping is looking decidedly more digital.



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