Germany: Aldi is successfully saying goodbye to the advertising stereotypes for Mother's Day

Discount Retail Chain Aldi Germany (family owned) is celebrating the achievements of parents in everyday Corona in its new marketing campaign.


May 9th is Mother's Day and it is actually clear which advertising will be shown on this occasion. However, Aldi simply says goodbye to the sweet odes to motherly happiness and simply honors the commitment of all parents during the Corona months. The “Elternhelden” campaign created by the German marketing & advertising agency Kolle Rebbe GmbH not only meets the current state of mind of the discounter's target group much better, but also allows Aldi Süd and Aldi Nord to develop a long-term campaign from a single celebration to make customers aware of the benefits of shopping at a discounter.


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