Italy: ARD Discount present at the "Marca" in Bologna for the sixth consecutive year

Discount Retail Chain ARD Discount will participate for the sixth consecutive year in "Marca", the 22nd International Private Label Exhibition from 14 and 15 January 2026, , scheduled at the Bologna exhibition centre. "Marca" is the only Italian fair entirely dedicated to private label and represents a strategic showcase for the excellence of private label products, as well as an important moment of discussion between distributors, importers and national and international buyers of Modern Organized Distribution (DMO).

ARD Discount will present the latest innovations in the branded private label assortment, the result of a path that combines quality, convenience and attention to consumer needs. From food to personal and home care products, the brand will offer an increasingly wide and structured offer.

2025 was a particularly significant year for ARD Discount, characterized by constant development in Southern Italy, where the brand is present with direct and franchised stores in Sicily, Calabria, Puglia, Basilicata and Sardinia. On the latter, the network has exceeded 20 stores, consolidating a now significant presence on the island.

Among the protagonists of the 2026 edition are the "Terre e Tesori", "Optimo", "Ionix", "Sicilsole" and "Tale of Essence" brand lines, the latter dedicated to body care with effective formulations, targeted active ingredients and modern packaging. Also on display is the renewed assortment of the "Sofly" baby line, one of the novelties of the year.

ARD Discount also confirms the collaboration with Nino Frassica, a well-known and appreciated face by the public, who continues to strengthen brand recognition with social content increasingly oriented towards dialogue with a multigenerational audience. The fair will also be an opportunity to tell the story of the first year of the ARD App, which has won over thousands of users supported by engaging initiatives such as the "Happy Birthday!"

ARD Discount is waiting for you at Marca 2026 to share news, projects and innovations!

Read more: ARD Discount present at the "Marca" in Bologna for the sixth consecutive year

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