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Germany: Aldi wins fourth time in a row the 'Value for Money' award

Discount Retail Chains ALDI NORD and ALDI SÜD remains number one in German grocery food retail when it comes to 'value for money' for the fourth time in a row.


Aldi Süd Group together with the ALDI Nord Group prevailed against 17 other competitors in the survey by YouGov and Handelsblatt and were the most convincing to the over 900,000 respondents.


According to Erik Döbele, Managing Director Buying & Customer Interaction at ALDI SÜD, this award means two things:

  • The direct feedback from our customers confirms to us that we are on the right track with our promise to make the good life and a conscious and sustainable diet affordable.

  • This award is particularly a strong appreciation for the tireless efforts of our entire #aldicrew.


Whether in the 2,000 Aldi Süd stores and 2,200 Aldi Nord German stores, the administration in Mülheim a/d Rühr and Essen or the logistics centers. This is a great sign for all employees who make it possible every day.



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