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Germany: Lidl bundles vegan alternative products under its own private label brand "Vemondo"

Updated: Sep 4, 2021

Discount Retail Chain Lidl Germany (owned by German Schwarz Gruppe) introduced its "Vemondo" private label brand for vegan products. It is 100 percent climate neutral.

Whether a glass of organic almond drink for breakfast, spaghetti Bolognese for dinner or a popsicle in between: Those who eat vegan or occasionally want to replace animal products with purely plant-based products can now choose from over 450 articles with the yellow vegan at Lidl-seals are marked. The grocer has successively expanded its vegan range in order to offer customers purely plant-based alternatives for various meals and snacks. For the perfect foam on the coffee, for example, the company has added an oat barista drink to its range across Germany. (See here for more on DRC own private label development service)

Regionally, other vegan products such as stone oven pizza Margherita, soy gurt and gourmet cheese slices for hearty breads complement the range in the branches. All vegan alternative products are now uniformly available under Lidl's own brand "Vemondo", so that customers can quickly identify them on the shelf. In the future, Lidl will continue to expand its vegan range and further develop the products in terms of taste, appearance, texture and sustainability. In the meantime, for example, all "Vemondo" products are also climate-neutral. In addition, Lidl offsets the CO2 emissions during production and transport.


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