Discount Retail Chain Tiendas Mass has strategically positioned itself in Peru’s retail landscape, rapidly reaching its 1,000th store milestone since its inception in 2006. The discount retail chain, under the umbrella of Grupo Intercorp, has notably expanded beyond Lima, establishing a strong presence along the coast, with upcoming plans for a grand entrance into Cusco. As a key member of the Supermercados Peruanos S.A. conglomerate, alongside prominent brands like plazaVea y Vivanda and Makro Peru, Tiendas Mass has carved its niche as a hard discount retailer. With a primary focus on A- and Private Label Brands, Tiendas Mass has recently embarked on a transition towards Private Labels, evident through the recent launches of "Valida" and "El Granelito," catering to various food categories.
Furthermore, the average store size ranging between 150-200m2 and a limited assortment of approximately 750 SKU's highlight Tiendas Mass's emphasis on efficiency and selectivity. Looking ahead, Tiendas Mass's expansion strategy targeting around 350 new stores, reflecting their commitment to accessibility and affordability, is distinctly noteworthy. Moreover, the recent adoption of credit card payments further underlines Tiendas Mass's commitment to enhancing customer convenience and shopping experience.
Tiendas Mass Expansion and Presence
The expansion of Tiendas Mass has been remarkable since its inception in 2006. Most of its stores are concentrated in Lima, serving the capital's extensive population. However, the retail chain has also strategically positioned itself along the entire coast, with stores in Piura, Chiclayo, Trujillo, Chimbote, Ica, and more. In a promising development, Tiendas Mass is gearing up to inaugurate its premier store in Cusco, marking a significant milestone in its expansion across Peru. This underscores the brand's commitment to extending its footprint and making quality products accessible to a wider demographic.
Product Strategy
The shift from A- and Exclusive Brands to Private Labels has marked a significant transition for Tiendas Mass. Moving towards Private Labels, with the launch of "Valida" for products like canned goods, spices, and salt, and "El Granelito" for legumes and seeds, has allowed for greater flexibility and brand control. With an average store size of 150-200m2 and a limited assortment of approximately 750 SKU's, Tiendas Mass has successfully curated a focused yet varied selection for its customers. Additionally, the recent introduction of credit card payments in all their stores has greatly enhanced the convenience and shopping experience for patrons.
Tiendas Mass Performance and Financials
In terms of performance this year, Tiendas Mass plans to open approximately 350 new stores, expanding its footprint across Peru. The brand's average basket value is around Peso 15, which is around US$4. This signifies their strong appeal to budget-conscious consumers, making their offerings affordable and accessible. Furthermore, the recent implementation of credit card payments in all their stores demonstrates a commitment to enhancing customer convenience and expanding payment options, ultimately contributing to potential sales growth and customer satisfaction.
Thanks to source: Javier Benavides Maza
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