Private label is practically leaving the brands of manufacturers in the perfumery and drugstore sector out of the Spanish market. According to data compiled by Alimarket with information from the Circana barometer, the change in consumption patterns has caused distribution brands to account for 82% of sales in volume compared to 18% of manufacturers' share.
Between October 2022 and the same month this year, while retail brands grew by 7.1% in terms of volume, manufacturers' brands fell by as much as 6%. According to data from Alimarket and Circana, in terms of value, the growth of private labels reached 16%, a percentage much higher than the 7.6% of manufacturers' brands. Thus, in terms of turnover, private label distribution brands are clearly dominant in the category with 62.3% of the market share in value, five percentage points above the percentage of food products.
This strong growth in the brands of distribution in perfumery and drugstore comes at a time when Mercadona has reached the largest market share in its history, with a share that has already reached 27.1%, according to the latest data from the consulting firm KantarWorldpannel. The second position in the market is for Carrefour, with 9.9% and the third for discounter Lidl, where the private label also has a very strong penetration, with a 6.4% share.
Read more: Private label accounts for 82% of sales in volume in drugstores and perfumeries (eleconomista.es)
