Russia: Pyaterochka (X5 Group) opens first stores in Vladivostok
For the first time a national market player opened a store in the Federal District of Far East in Russia. On March 23, two discount-like neighborhood stores of Pyaterochka were opened in the capital of the oblast of Primorye, Vladivostok.
The sales area of the Pyaterochka stores is between 270 and 450 square meters. The assortment range is between 3 to 5 thousand items. Primorsky Krai became the 68th region of presence for X5 Group.
In total, by the end of the year, 60 stores will begin to work in the Primorsky Territory - not only in the capital, but also in other cities of the region. Until 2025, X5 plans to create more than 2500 jobs. "In total, we plan to open 150 stores in the Far East by the end of the year. We plan to take a market share of 25% within 6 years, "said the General Director of the Pyaterochka retail chain.
Key values of Pyaterochka: low prices, fresh and high-quality products, convenience and a convenient atmosphere. The most products are coming from local producers. In some categories its share reaches 70%. There is a large selection of fresh products: the category "fresh" in the assortment occupies about 30% and meets customers at the entrance to the trading floor. More than 100 items of finished products (food-to-go and ready-to-eat) are available to customers.
The stores are equipped with their own bakery, located directly in the sales area, offering customers more than 30 different types of fresh bakery products, which are baked several times a day. Next to the fresh bread department, there is a coffee machine.
At the moment, 70 - 75% of the goods are imported from the western part of Russia. Most of the products are transported by road, but some goods, for example, tomatoes, are currently delivered by plane. We are interested in working with local producers to produce primarily fruits and vegetables, "said the Executive Director of the Far East territory of the Pyaterochka retail chain.
We are the first of the federal grocery retail on this land, and we hope that Vladivostok residents, like millions of People in Russia, will love our stores – for low prices, for a large selection of fresh products, for the convenient location of stores near their homes, for supporting many social projects and a special atmosphere of care. We will also please and surprise our guests with new products that are very popular among buyers throughout the country," said X5's spokesman.
The Pyaterochka retail chain, as well as in other regions, implements a set of social projects: discounts and promotions. In addition, more than 5,600 Pyaterochka stores throughout Russia participate in the Basket of Kindness program jointly with the Rus Food Bank Foundation, providing food assistance to those in need.
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