Discount Retail Chain Lidl Spain (owned by the German Schwarz Group) opens its first store in the Madrid district of Villaverde. Located at Calle Santa Petronila, it will have more than 2,000 square meters of sales space. In this way, the store becomes the one with the largest sales areas of the company in Spain.
With an investment of more than 4 million euros for its construction and equipment, its opening also means the creation of 38 direct jobs. It also has a car park with 70 spaces.
The Community of Madrid is a strategic point in the company's expansion. In this regard, Lidl has added four new stores in 2023. In addition to this store in Villaverde, it has opened one in Alcalá de Henares, another in Madrid Capital (Calle Peña Gorbea) and the most recent one in the Hortaleza district. In 2022, after an investment of 35 million euros and the creation of 120 jobs, the company added six points of sale in the region: one in Móstoles, four in Madrid and another in Galapagar.
In total, it has a network of 80 supermarkets in the Community of Madrid as well as two warehouses, one in Alcalá de Henares and the other in Pinto, totalling an area of 90,000 square metres. The company plans to build a third warehouse in Parla, on a plot of 150,000 square metres and after an investment of euro 85 million.
Roger Lozano, Lidl's expansion and real estate manager in the Community of Madrid, says: "This store is a milestone for the company in the region, as it is the first store in the district. But it is also the largest in Spain with a sales room of almost 2,100 meters and enters the top five at European level in terms of sales room area. It has been a commitment by the company, as we have been doing for years, to the region, where we have many plans for the future and we are already planning new openings for next year."
Lidl already employs more than 2,400 people and buys more than €370 million worth of product annually from around 90 suppliers in the region. Thanks to its activity, Lidl's impact in the Community of Madrid is already around 710 million euros per year contributed to GDP (0.33% of the total) and exceeds the 15,300 direct, indirect and induced jobs generated (0.49% of the total), according to PwC data.
2,000 M2 SALES ROOM
The new point of sale will house a wide variety of fresh products (fruit and vegetables, meat and fish, freshly baked bread and pastries, etc.) and fridge, packaged dry products, beverages, cosmetics, personal hygiene, cleaning and bazaar items. To this must be added more and more regional references, actions such as its themed weeks of international food and, at this time of year, its Christmas assortment of the Deluxe brand.
At the same time, this new point of sale has been built under strict sustainability standards and incorporates several energy efficiency measures such as charging points for electric vehicles, LED lighting by detection, taps with buttons or home automation climate.
