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Switzerland: Aldi Suisse starts with a food delivery service

Discount Retail Chain Aldi Suisse (German family owned) is launching a delivery service with the startup Annanow and is starting in Zurich for the first time. Not Lidl for the time being.


At the beginning of the test phase, Aldi Now, as the delivery service is called, will be usable for the first time in the city of Zurich. In a further course, the test area should then be expanded, as Aldi writes in a message. A large selection of Aldi’s standard range should be available to order from Aldi Now.


With the offer, Aldi wanted to create a meaningful link between the online shop and the stationary branches. “The products ordered are selected directly from the store and delivered from there. The delivery takes place on the same day ”, promises Jérôme Meyer, country manager of Aldi Suisse.


Customers can order up to 14 days in advance and determine the delivery window themselves - Aldi delivers daily between 10 a.m. and 9 p.m. No delivery pass is required. Depending on the size of the shopping cart (the minimum order value is 50 francs), the delivery costs are between 4.90 (US$5.3) and 9.90 francs (US$9.7). Aldi does not charge a surcharge for delivery of the order on the same day. If you order by 11.30 a.m., you will receive delivery on the same day by 6 p.m.


Lidl Switzerland: Follow, but not yet decide

Lidl Switzerland does not want to (or not yet) follow the Aldi initiative, as they say at the headquarters in Weinfelden TG: “We currently neither run an online shop nor a delivery service. It goes without saying that we continuously monitor the market and follow new developments with great interest. "


Online, however, is definitely an issue in the cross-border group: Certain online formats are being tested in various Lidl countries, you are in contact with your colleagues and follow developments with interest. A decision on how to proceed for Switzerland has not yet been made.



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