Germany: Exciting collaboration at Anuga 2025, DRC and Ottno forge new supply paths
Discount Retail Consulting Management joined forces with the procurement team of Ottno China at #Anuga 2025 to evaluate potential partnerships with A-brand and private label food manufacturers for one of China’s fastest-growing discount retail concepts, headquartered in Chengdu.
Founded in 2021, #Ottno has rapidly expanded to 300 value-for-money discount stores across Sichuan and Chongqing province, offering an assortment of 800 SKUs from international and local brands, complemented by 250 in-house developed private label products.
The discounter has earned notable recognition in China, including the #Jiuxao Award and the #PLF Golden Star Award for excellence in private label innovation. Targeting young female consumers, Ottno has secured top rankings on #TikTok and #Xiaohongshu (Rednote), leveraging social commerce and influencer-driven visibility.
During the visit, the joint team engaged with suppliers in the following categories:
- Confectionery: Hamlet, Lambertz, Solen
- Alcohol: Oettinger, Eichbaum
- Canned meat: Zwanenberg
- Dairy: INEX, Ammerland
- Edible oils: Ranieri
- Parallel imports: SRGI, Big Brands, Brand Masters
These discussions focused on aligning premium-quality, cost-competitive products with Ottno’s trendy, youth-oriented store format and scalable private label pipeline.
This strategic collaboration at Anuga 2025 marks a key step toward integrating European and global FMCG expertise into Ottno’s high-growth discount ecosystem in Southwest China.
#smartdiscount #ottno #anuga #cologne #germany #china #chengdu #privatelabel #brand #food #solen #oettinger #srgi #bigbrands #brandmasters #ammerland #hamlet #lambertz #JiuxaoAward #tiktok #rednote #Xiaohongshu #PLFGoldenStarAward #Sichuan #Chongqing #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #harddiscount #hd #google
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