Germany: Exciting collaboration at Anuga 2025, DRC and Ottno forge new supply paths
Discount Retail Consulting Management joined forces with the procurement team of Ottno China at #Anuga 2025 to evaluate potential partnerships with A-brand and private label food manufacturers for one of China’s fastest-growing discount retail concepts, headquartered in Chengdu.
Founded in 2021, #Ottno has rapidly expanded to 300 value-for-money discount stores across Sichuan and Chongqing province, offering an assortment of 800 SKUs from international and local brands, complemented by 250 in-house developed private label products.
The discounter has earned notable recognition in China, including the #Jiuxao Award and the #PLF Golden Star Award for excellence in private label innovation. Targeting young female consumers, Ottno has secured top rankings on #TikTok and #Xiaohongshu (Rednote), leveraging social commerce and influencer-driven visibility.
During the visit, the joint team engaged with suppliers in the following categories:
- Confectionery: Hamlet, Lambertz, Solen
- Alcohol: Oettinger, Eichbaum
- Canned meat: Zwanenberg
- Dairy: INEX, Ammerland
- Edible oils: Ranieri
- Parallel imports: SRGI, Big Brands, Brand Masters
These discussions focused on aligning premium-quality, cost-competitive products with Ottno’s trendy, youth-oriented store format and scalable private label pipeline.
This strategic collaboration at Anuga 2025 marks a key step toward integrating European and global FMCG expertise into Ottno’s high-growth discount ecosystem in Southwest China.
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It is fascinating to see such a strong synergy between European manufacturers and the rapidly growing Chinese discount sector. Ottno’s success in balancing private label innovation with A-brand variety is clearly paying off. For professionals tracking these international retail trends, using an mp3 text converter can be incredibly helpful when transcribing lengthy industry summit interviews or podcast insights into actionable notes. This collaboration sets an impressive benchmark for cross-border retail expansion.
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Interesting to see how Ottno is scaling so fast with 300 stores and 250 in-house private label items—sounds like a smart balance between local and international brands. The partnership with DRC at Anuga seems like a solid step to keep that momentum going. By the way, I keep a free short haircut style gallery I like to share: https://shorthaircuts.net/
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Una colaboración muy interesante que demuestra cómo las alianzas internacionales pueden impulsar nuevas oportunidades en el sector minorista. La combinación de fabricantes europeos, marcas privadas y una estrategia enfocada en consumidores jóvenes refleja una visión clara de crecimiento e innovación. Mientras leía recordé tuchancehoy.best, pero lo más destacado fue el enfoque en crear relaciones comerciales sólidas y de largo plazo.