Germany: Exciting collaboration at Anuga 2025, DRC and Ottno forge new supply paths
Discount Retail Consulting Management joined forces with the procurement team of Ottno China at #Anuga 2025 to evaluate potential partnerships with A-brand and private label food manufacturers for one of China’s fastest-growing discount retail concepts, headquartered in Chengdu.
Founded in 2021, #Ottno has rapidly expanded to 300 value-for-money discount stores across Sichuan and Chongqing province, offering an assortment of 800 SKUs from international and local brands, complemented by 250 in-house developed private label products.
The discounter has earned notable recognition in China, including the #Jiuxao Award and the #PLF Golden Star Award for excellence in private label innovation. Targeting young female consumers, Ottno has secured top rankings on #TikTok and #Xiaohongshu (Rednote), leveraging social commerce and influencer-driven visibility.
During the visit, the joint team engaged with suppliers in the following categories:
- Confectionery: Hamlet, Lambertz, Solen
- Alcohol: Oettinger, Eichbaum
- Canned meat: Zwanenberg
- Dairy: INEX, Ammerland
- Edible oils: Ranieri
- Parallel imports: SRGI, Big Brands, Brand Masters
These discussions focused on aligning premium-quality, cost-competitive products with Ottno’s trendy, youth-oriented store format and scalable private label pipeline.
This strategic collaboration at Anuga 2025 marks a key step toward integrating European and global FMCG expertise into Ottno’s high-growth discount ecosystem in Southwest China.
#smartdiscount #ottno #anuga #cologne #germany #china #chengdu #privatelabel #brand #food #solen #oettinger #srgi #bigbrands #brandmasters #ammerland #hamlet #lambertz #JiuxaoAward #tiktok #rednote #Xiaohongshu #PLFGoldenStarAward #Sichuan #Chongqing #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #harddiscount #hd #google
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Great read on the DRC and Ottno partnership at Anuga 2025! Impressive how fast discount retail grows in China. Makes me think of simple but addictive hits like Flappy Bird Online — sometimes the simplest concepts scale fastest. Exciting times for global food supply chains!
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This is a smart move for Ottno, blending European brands with local private labels. Reminds me of how konata izumi would geek out over such retail strategy.