Discount Variety Retail Chain Poundland UK (owned by Pepco Group) has brought back the £1 price point on big brand family favourite products across its UK stores. The ‘Operation Sell for Less’ campaign is rolling out and will see many items at over a third less than their RRPs. Products seeing a 25p price drop to £1 include Dettol surface wipes, Harpic cleaning gels, Johnsons cotton buds, Nivea shower creams and Lynx deodorant.
Across its food offerings, Six-pack Seabrooks, Cheetos and Smiths crisps will be lowered in price by 50p to £1, while one litre bottles of Coca-Cola will see a 65p reduction. Pot Noodles, Disney baby wipes and various Bodyform lines which are currently £1 will also see drops below the staple price point.
This comes as Poundland is accelerating its grocery rollout, which includes chilled, frozen, fresh fruit and veg, as well as beers, wines and spirits. Last month, frozen and chilled food launched in 24 more stores, bringing the total number of sites offering the ranges to over 570.
Over the coming weeks, the value retail chain is also expanding its store portfolio as it begins to open or relocate nine new stores in Braehead, Frome, Torquay, Ipswich, Selby, Pontefract, Cardiff, Stafford and Ryde. Up to six other stores are also planned to open before the end of September, subject to legal agreements.
Poundland trading director, Tim Bettley, said: “We’ve worked hard since the beginning of the cost-of-living crisis to maintain our promise of amazing value to customers and our consistent, steady growth shows they’ve noticed. “We know that discounters like us passing on cost savings quickly, can help lower prices right across the market and drive inflation down faster. “We’re committed to that mission of delivering amazing value and it we know how much that matters to our customers.”