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Netherlands: Why doesn't Action have shelf plans?
Discount Variety Retail Chain Action manager's life is anything but boring with a surprising 'unboxing' every day. The discounter is...
Aug 22, 20253 min read


Germany: DRC's ARD TV Interview - Action, a variety discounter on the rise
DRC interview for German national TV SWR - ARD Discount Variety Retail Chain Action is a so-called non-food discounter - the offer ranges from DIY supplies and textiles to toys, sports and decorative items. Action attracts around 20 million customers every week. Action operates more than 3,000 stores in thirteen European countries. Each store offers around 6,000 products, a mix of brands and private labels as well as no-name products. What convinces action fans: Two-thirds of
Aug 6, 20257 min read


Germany: Lidl opens a non-food variety store
Discount Retail Chain Lidl Germany has re-vamped a next door grocery store offering only non-food variety products. In an effort to keep...
Aug 2, 20252 min read


Netherlands: Action delivers continued growth
Discount Variety Retail Chain Action saw its net sales grow to €7.3 billion in the first six months of 2025, up 17.9% from 2024....
Jul 26, 20252 min read


Netherlands: Stores, Action discount ready to double in Italy
Discount Variety Retail Chain Action opens its 3,000th store in Europe in Italy on Thursday 5 April. The discount non-food brand debuted...
Jun 11, 20253 min read


Netherlands: Robust first quarter growth Action and exciting start in Switzerland
Discount Retail Variety Chain Action’s net sales increased by 17.2% to €3.5 billion in the first quarter of 2025 compared to the first...
May 16, 20252 min read


Research: Discounters in LATAM - an Evolving Market
The discount retail model has a promising future in Latin America, especially in a context where consumers are looking to optimize their purchasing power. However, brands will need to innovate in their business models, diversify their product offerings, and adapt to local conditions to stay competitive.
Apr 25, 202510 min read


Netherlands: Approval of Action climate targets completes successful 2024
Discount Variety Retail Chain Action has published its Annual Update 2024: Net sales up 22% to €13.8 billion, like-for-like sales +10.3%...
Mar 21, 20253 min read


Research: The 2024 European Champions in retail Penetration
Among the big five European markets, two distinct patterns stand out: 🔹 Southern Europe: highly fragmented, with a mix of strong...
Feb 20, 20252 min read


Netherlands: general public goes to variety discounters: 'Zeeman shopping bag is cult'
Discount Variety Retail shops such as Action, Zeeman, Primark and web shop SHEIN are doing better and better. Consumers are getting used...
Feb 16, 20253 min read


Netherlands: Action 2024 net sales grow 21.7% to €13.8 billion; like-for-like growth 10.3%
Discount Retail Chain Action announced its sales development for 2024. Net sales grew to €13.8 billion in 2024, up 21.7% from 2023....
Feb 4, 20253 min read


Germany: The 4 largest Germany's discount variety chains
Discount Retail non-food variety Chains are growing significantly and have recently chased sales away from the classic food discounters...
Dec 20, 20246 min read


Netherlands: Action is now worth more than AHOLD after profit jump
Discount Variety Retail Chain Action is already worth around 32 billion euros. This is more than the parent company of Albert Heijn,...
Nov 17, 20243 min read


Germany: Lidl and Aldi let themselves be shown off by competitor Action
Discount Retail Chain Aldi and Lidl have rested on their laurels for too long. They are now in danger of losing touch with important...
Aug 16, 20243 min read


Germany: LIDL has its sights set on non-food discounter Action
Discount Variety Retail Chain Action has been on a high expansion course for some time. With 15.3 million customers per week, Action is...
Jul 22, 20243 min read


Netherlands: Variety discounter Action removed self-checkouts
In recent weeks, a number of branches in The Hague, Lelystad, Amsterdam, Purmerend and Hoofddorp, among others, have stopped using the...
Jun 3, 20231 min read


Netherlands: Action is growing fast everywhere
Discount Variety Retail Chain Action (owned by PE investor 3I group) achieved a turnover growth of 36% in the first quarter. In the first...
May 12, 20231 min read


Netherlands: Action's Zenova sunlotion awarded with multiple consumer prizes
Discount Variety Retail Chain Action's Zenova’s octocrylene-free sunscreen lotion for sensitive skin with SPF30 has been voted Best Buy...
May 12, 20232 min read
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