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Netherlands: Action is growing fast everywhere

Discount Variety Retail Chain Action (owned by PE investor 3I group) achieved a turnover growth of 36% in the first quarter. In the first three months of 2023, the discounter added 34 stores and now operates 2,297 stores in 11 European countries. Together, these sold for almost €2.5 billion between January and March.

Action's revenue growth is due to the rapid expansion of the chain. In Italy and Spain, the discounter is growing to nationwide coverage and expanding to Portugal as the 12th country is only a matter of time.

The non-food discounter is also able to grow turnover in the existing stores. The stores that Action also operated in the first quarter of last year saw their turnover grow by more than 24% in the first quarter of this year.

The originally North Holland retail company is owned by the British investment company 3i Group. It bought Action in 2011 for around €500 million from the Dutch founders and now has an enterprise value of £10.3 billion (almost €12 billion).


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