Discount Retail Chain Lidl continues recent marketing focus on fresh food and healthy eating with another major sports tie-in. Across Europe, Lidl continues to promote its commitment to healthy eating by forging strong links with fresh produce. And the latest example of that marketing strategy can be seen at the Men’s Handball European Championship, which takes place in Sweden, Denmark and Norway from 15 January to 1 February. As the tournament’s official fruit and veg suppli

Discount Retail Chain Lidl is lacking commitment to the U.S. market. In every other country except the U.S., Lidl either maintains the pace of store openings with Aldi, or Lidl opens more stores than Aldi. Being aggressive against Aldi has paid off for Lidl in terms of growth and market share.  However, in the one country where Lidl should be aggressive, USA, they’ve been conservative. For example, ALDI USA is opening 180 stores in 2026 and will operate 3,200 stores by 2028.

Discount Retail Chain Lidl's mother company the Schwarz Group will mark in 2026 its first year of operation of the Schwarz-Digits-Campus. Even though the exact time of the official opening remains under wraps, the preparations on the site are clearly visible. The first employees are to move into the futuristic building complex in the course of the year, a significant step for the location and the entire region. The new campus is finally planned for approx. 5,000 employees of

When discussing European food retail today, it's wise to use the term market with caution. Europe isn't a uniform playing field dominated by a few global giants. Instead, it's a mosaic of national quirks, local leaders, and ingrained shopping habits. This complexity makes Europe both challenging and resilient. The fragmented structure isn't inefficient; it's a reflection of closeness to customers. Nowhere else is the food trade so intertwined with culture, daily life, and tru

Discount Retail Chain Lidl UK has reported a 'record-breaking' Christmas with sales and customer numbers climbing. Lidl posted sales up 10% overall year-on-year, as turnover reached £1.1 bn, in the four weeks to Christmas Eve. Shopper numbers rose 8% to approx. 51 million. Lidl GB CEO Ryan McDonnell said: '2025 was a record-breaking Christmas for Lidl, with more customers choosing to shop with us than ever before. By continuing to invest in low prices and champion British foo

Discount Retail Chain Lidl Netherlands has published its new sustainability report for 2024–2025 . Lidl publishes a sustainability report every year in accordance with the guidelines of the Global Reporting Initiative (GRI). In these reports, it shares the progress on our sustainability goals. In it, the supermarket chain announces that it is fully committed to net-zero emissions by 2050. The targets for 2030 and 2034 have also been further tightened. Further highlights are:

Discount Retail Chain Lidl's mother company Schwarz Group and Deutsche Telekom (DT), are on the verge of launching a project that could change Europe's digital landscape forever. According to a report in the Handelsblatt, talks are already well advanced about a joint "AI Factory", another mega data center that could make Germany a real AI hotspot. A Canadian financial investor could also get on board and give the project additional billions of dollars. The goal is clear: to g

Discount Retail Chain Lidl's owner, Schwarz, through its IT and digital division, Digits, this week took the first step towards a billionaire investment to build its own data center. According to the announcement, the company will invest 11 billion euros to build a state-of-the-art infrastructure in Lubbenau, in Brandenburg. This will be one of the most advanced centres of its kind in Europe. The first phase of the "Schwarz Digits Data Center", consisting of three modules, is

Discount Retail Chain Lidl's parent company the Schwarz Group announced plans for a long-term partnership with Google. The strategic partnership will cover major dimensions for secure and sovereign digital transformation, including best-in-class collaboration and productivity solutions and advanced cyber security offerings in Germany and Europe. “For future viability in the digital age, it is essential to find partners who are truly willing to shape digitization together,” sa

Discount Variety Retail Chain Action is expanding at a rapid pace in Germany. Internal documents show ambitious profit targets and how Action became a money-printing machine for the investor 3i. Action now operates 3190 stores in 14 European countries. The non-food discounter is expanding at a rapid pace. Year after year, Action increased its turnover to almost 14 billion euros (2024), conquering new countries again and again, most recently Switzerland, Romania and Portugal.

Discount Retail Chain Lidl France buys 19 Auchan stores. The French Competition Authority has just validated Lidl's acquisition of 19 Auchan stores. The German discounter had therefore positioned itself to buy the Auchan stores. To confirm this acquisition, it was necessary to wait for the validation of the transaction by the Competition Authority. It was indeed required to ensure that these store acquisitions did not reduce price competition and local consumer choice. The

Discount Retail Chain Aldi USA may be grabbing headlines, but retailers like Grocery Outlet and Lidl are still struggling to capitalize on a macroeconomic environment that’s very favorable for them. Consumers are beyond tired of paying stubbornly high prices for everyday essentials and are willing to shop around at various retailers to find the right deals. The turmoil surrounding the government shutdown and the SNAP program could end up pushing millions of shoppers to trade

Discount Retail Chain Lidl strengthened its profitability despite slowing sales growth. The discounter's international operations increased the net margin to 2.4% and achieved a record net profit of €2.3 billion in the 2024/2025 financial year. The increase in gross margin and the reduction in debt offset the pressure caused by higher labour and financing costs. Central and South-Eastern Europe became Lidl's most profitable region, generating almost half of the total profit.

Discount Retail Chain Lidl Hungary wants to reach customers from small towns and rural areas. The chain is increasingly setting up full-fledged retail outlets in such locations, but now it is launching a new initiative: stores on four wheels that will reach places where residents are many kilometers away from the nearest supermarkets. The project has just started in Hungary, and if it proves successful, it will most likely be transplanted to other countries. During one of my

Discount Retail Chain Lidl UK has recently added a self-scanning feature to its loyalty app and it could help cut customers time at the checkout. The update means shoppers can use their app to scan items with their phone before paying at a checkout. This feature was being tested out in a “friends and family” trial in four stores earlier this year, ahead of an expected rollout next year. Lidl has filed a trademark in Europe and the UK for “Lidl & Go” for digital payment and s

Discount Retail Chain Lidl Foundation has achieved the highest profit in its history. Despite ongoing economic challenges and intense competition, Lidl has not only maintained but expanded its position in global food retail. The significance of this achievement lies not just in the numbers, but in how it was accomplished. In an era of high inflation, shifting consumer habits, and rising costs for energy, logistics, and personnel, Lidl demonstrates that consistent process opti

Discount Retail Chain Lidl's and Kaufland's mother company the German Schwarz Group integrate from October the Göbber Group, a traditional manufacturer of jams, honey and fruit fillings for baked goods. With the acquisition, Schwarz Produktion is relying on valuable knowledge and ensuring the supply of private label goods for Lidl and Kaufland. This will strengthen the ecosystem of our retail group and integrate our value chain even more closely. This is how we increase resil

Discount Retail Chain Lidl Italy will open its first store closer to a city center between the end of October-the beginning of November...