China: Lidl shows first interest in China
Discount Retail Chain Lidl`s CEO Kenneth McGrath, global CEO of Lidl, visited last week China for the first time. Lidl a leading global discount supermarket brand and ALDI's fellow "German twin" competitor.
Clearly, this inaugural visit indicates Lidl's current interest, or at least curiosity, regarding the Chinese market, especially following ALDI's success there.
One of the public stops on McGrath's itinerary was a visit to Wumart Group. Wumart's main connection to Lidl lies in having previously brought in a team of former Lidl executives to help run and build its hard discount community supermarket project, "Wumart Chaozhi" (Wumart Super Value). The project is currently performing well and remains competitive in Beijing's residential market, with Wumart identifying hard discount stores as one of the two main directions for its corporate transformation.
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