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Serbia: MERE developing in Serbia
Discount Retail Chain MERE (owned by the Russian Schneider family) is one of the Russian companies operating in Serbia, for a little over a year. They arrived on the Serbian market at the end of 2020, and in a very short time they managed to attract a large number of customers. This retail chain operates under the Svetofor brand and is owned by the Torgservis Group, which, before the war, operated in more than 2,000 locations in 25 countries and which has existed since 2009.
Mar 30, 20225 min read


France: Russian hard-discounter "MERE" to open three stores in October 2021
Discount Retail Chain Mere (owned by the Russian Schneider family) deploys to Spain and prepares for France. Mere is the translation of "mother", the Russian hard-discounter who seeks to establish himself in France. It will be in Pont-Sainte-Marie (10150), Sainte-Marguerite (88100) and Thionville (57100). On its website, the Russian distribution group Svetofor indeed announces three openings in France in October 2021 at the Mere brand. "The territory of the Grand Est region i
Sep 6, 20211 min read


Russia: Russian Aldi owners build a new discount retail network in Europe
Brothers Sergey and Andrei Schneider, owners of the Svetofor, opened more than 50 discounter MERE branded stores outside Russia during...
Sep 4, 202111 min read


Russia: Russian Aldi build a retail network in Europe
Brothers Sergey and Andrey Schneider, owners of the Svetofor chain, have opened more than 50 stores outside of Russia in four years. How are Siberian entrepreneurs building an empire of discounters abroad and what kind of customer are they counting on? On the penultimate day of January 2019, hunters for big discounts gathered on the outskirts of Leipzig, Germany. The zealous Germans were attracted by the news of the opening of a new Mere store "the Russian clone of Aldi and L
Aug 18, 20215 min read


USA: Russian Discounter MERE eyes to U.S. expansion
Discount Retail Chain MERE (owned by the Russian Schneider family), the bare-bones Russian food chain that calls itself the fastest-growing discounter in Europe and cheaper to shop than Aldi or Lidl, is exploring expansion to the U.S., WGB has learned. A recent job posting by the company seeks a U.S.-based project manager with responsibility for exploring store sites, negotiating leases and opening stores in Georgia and Alabama. Mere is owned by Russia’s Svetofor Group. Svet
Aug 11, 20213 min read


Belgium: Russian discounter Mere to enter market in Flanders
Russian discount retail chain Mere (owned by the Russian Schneider family) plans to open 10 stores in Belgium by the end of 2021. With a minimalist store concept reminiscent of the 80s and budget-friendly prices, it sees opportunities at the economy end of the market. Mere: A new player will soon join the retail landscape in Belgium, of which Flanders is the northern region. Russian discount chain Mere announced on its website that it wants to open 10 stores in the country th
Aug 10, 20212 min read


UK: Mere prepared for first opening
Russian discount retail chain Mere (Schneider family owned ) has started accepting supplies of goods as it prepares to open its nearly completed first store in the UK. "We started taking deliveries at the Preston store. The opening date will be August 14th 2021," said The Grocer manager of business development at Mere UK, Aleksandr Czkalov. It is the first of four stores in the UK to be opened by Mere this year, the other three located in Castleford, Caldicot and Hiccups sa
Jul 24, 20211 min read


Spain: Store-check Mere (ultra-discount)
Store check: Russian ultra-discount brand Mere in Situ (Spain). Here is Olivier Dauvers visit in photos. 1 / The first Spanish Mere is… in an old Aldi As a nod to commercial history, the first store Mere opened in Spain was in an old Aldi store building (which can be recognized quite quickly by the architecture). About 800 m2, on a roundabout a few kilometers from the airport (for the curious who will make the trip, if you land by sea, you will see it!). 2 / Like a step back
Jul 8, 20213 min read


Belgium: MERE expands to Belgium
Discount retail chain MERE (family owned by Schneider) has announced its arrival in Belgium and wants to challenge Aldi and Lidl there. Experts warn of the dangers of a price war that can be felt right down to the farmer. The Russian price fighter MERE has plans to open ten more stores in Belgium this year. The chain announced this in May. According to a director of the chain in Belgium, Jean-Claude De Gheest, the chain wants to open its first store in Opwijk in September. Th
Jun 14, 20213 min read


Spain: MERE, the Russian ‘hard discount’ similar to the start-up model of Lidl and Aldi
Discount Retail Chain MERE (owned by Russian Torgservis and managed by Svetefor) is a Russian ‘hard discounter’ similar to the initial...
Jun 9, 20213 min read


UK: MERE gearing up to open four stores
Discount Retail Chain MERE (owned by Russian Svetofor) plans to open its first UK location in a former store location of Nisa in Preston....
May 6, 20212 min read


Russia: Owners Discount Retail Chain Fix Price and Svetofor included in list richest businessmen
In the annual ranking of the 200 richest businessmen in Russia, 13 new names have appeared, three of which belong to the owners of...
Apr 27, 20211 min read


Germany: DRC's Lebensmittelzeitung Interview - Are Aldi and Lidl likely to pivot toward an acquisition-led growth strategy in the coming years?
Mr. Houppermans, why are #Aldi and #Lidl in Germany currently lagging behind those of the major supermarket operators in terms of their development? Due to the Covid-19 crisis, the discounters are concentrating on the operative business, which is at the expense of expansion and modernization. #Edeka and #Rewe, on the other hand, score highly in their function as local suppliers with a full range of products. At the same time, the perceived price difference between discounters
Mar 8, 20212 min read


Spain: MERE expands further with 40 stores
The Russian discount retail chain MERE intends to open 40 supermarkets in Spain this year. Its competitive prices make the first reactions to be compared with other discounters such as Lidl, Aldi or DIA. The economic situation as a result of COVID-19 makes us think at first that it is not a good time to expand our businesses. The M ERE discount retail chain , on the other hand, has seen an opportunity in Spain. Its prices are between 10% - 20% lower than that of its competit
Feb 24, 20212 min read


Greece: MERE starts in Greece
Russian discount retail chain MERE (owned by Svetofor) starts in Greece during the month, as informed sources report in Capital.gr. The first three stores will open until mid-February in Larissa, Tripoli and Lagada and two stores more will follow in the near future. The plan, which is characterized as ambitious by market executives, envisages the creation of 80 stores in Greece by the end of the year. The stores, which will look more like a warehouse, the products will be in
Feb 5, 20212 min read
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