Discount Retail Chain OBA (owned by Veyseloglu Holding) opened its 8ooth store. OBA started its first store in 2016, providing a daily needed assortment to customers at the lowest possible price with high quality. OBA, the first hard-discounter in Azerbaijan, offering consumers about 700 products. Most of the products sold are private brands (PL-Private Label). OBA offers its customers not only PL brands, but also brands at affordable prices OBA stores aims to operate throughout Azerbaijan by rapidly increasing the number of stores. In the first half of 2017, the number of stores in the country reached 400. The rapid development of the OBA concept was based on customer satisfaction, product quality and the lowest price offer.
Products sold in OBA stores are up to 20% cheaper than competitor products. The main reason for this is that the products offered are directly from the producer to the consumer, without branding. Thanks to centralized warehousing and lean logistics, OBA delivers directly to its own stores. This frees the assortment from additional supply chain costs.
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