Discount Retail Chain Lidl Belgium (owned by the German Schwarz Gruppe) is continuing its expansion in Belgium and wants to open 23 new stores in Belgium by the end of February 2022.
In February alone, Lidl opens 6 new stores in Zottegem, Virton, Retie, Beaumont, Aubange and Tongeren. Later in the year, Lidl will open new supermarkets in Sint-Genesius-Rode, Wemmel, Tournai, Bouffioulx, Morlanwez (demolition and reconstruction) and in Dilsen-Stokkem, Willebroek, Couvin, Jumet, Marcinelle (move within the same city). For example, the smart discounter wants to open 23 stores in Belgium by the end of February 2022, which will immediately generate 500 extra jobs in our country. These include 4 new supermarkets in Mechelen and Sint-Niklaas, cities where Lidl was not yet present. In 9 other cities, especially in Wallonia and Brussels, Lidl is renovating the existing stores and 10 older stores are relocated.
“These projects are part of Lidl's expansion strategy to open larger sales outlets with more light. In this way, the range of 1,900 products comes into their own. The supermarket chain also notices that Belgians like to be able to shop close to home, and is therefore responding to this,” says Isabelle Colbrandt, Lidl spokeswoman. "We pay extra attention to local products. The Belgian consumer appreciates this. Half of our fruit and vegetables and 90% of our meat come from Belgium. 100% of our milk and eggs come from our country."
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