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Netherlands: A-brand discounter Nettorama takes over Boni supermarkets

The Dutch supermarket chains A-brand discounters Nettorama and Boni are going to merge. The new combination, with more than 80 stores and around 6800 employees, will continue under the name Nettorama.


All Boni stores will be converted into Nettorama in the coming years. All jobs will be retained in the stores, the two chains say. This also applies to the distribution centres. The stores of Nettorama and Boni are currently supplied from Oosterhout and Nijkerk respectively, and that remains the case. Jobs at the head offices will disappear 'in the long term'. 'Logical combination' Nettorama director Michel Mattheeuws speaks of a 'natural moment and a logical combination'. "Nettorama and Boni are both family businesses. Successful A-brand discounters, which in just over 50 years have grown into stable retail chains with loyal customers. We have the same DNA, are financially healthy and complement each other well." Boni owner and director, Bouke van der Wal, says that his chain is in 'excellent shape', but points to the importance of joining forces. "Scaling up is necessary in the current market conditions to continue to serve customers at the lowest prices and to remain attractive as an employer."

Nettorama was founded in 1968 by Jaap Bastmeijer and now has 32 stores. Boni now has 51 stores and was founded in 1972 by Gerrit Klaassen.

The Dutch food retail market is still consolidating The number of supermarket chains has been declining for years. Plus and Coop merged, Deen was taken over by Albert Heijn and Jan Linders continues as a franchisee of Albert Heijn. Longer ago, Edah, C1000, Super de Boer, Konmar and Golff, among others, disappeared. The Netherlands Authority for Consumers and Markets has yet to approve the merger. Boni's works council has yet to issue an opinion.


Source: The Telegraaf



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