Discount Retail Chain ATAC Hiper Discount by Auchan introduces a groundbreaking concept fuelled by various strategies aimed at providing affordability, convenience, and environmental consciousness. To achieve 'everyday low prices,' ATAC prioritizes optimisation in product selection, reduced operating costs, and bulk discounts. This approach decreases electricity consumption by minimizing the requirement for widespread refrigeration displays. Furthermore, maximized logistics processes and decreased transportation expenditure contribute to ensuring competitive prices. This innovative approach reduces initial investments in decorations and advertising, prioritizing cost-effectiveness while efficiently handling products on pallets and adaptable shelving to make the most of space utilization.
Introducing ATAC Hiper Discount by Auchan
The concept of ATAC Hiper Discount by Auchan is centered around providing consumers with everyday low prices while offering different price tiers based on quantity. The strategies employed by ATAC to maintain low prices include optimizing product selection, reducing operating costs, offering bulk discounts, and minimizing electricity consumption through reduced refrigeration needs. The location of the renovated hypermarket in Brașov Vest covers an expansive 6,000 square meters and is situated on Cristianului Road No. 5 in the Bartolomeu district of Brasov, and it features convenient shopping with ample space, clear signage, and numerous checkout options, including eight cash registers and 16 self-checkout stations.
Operational Features and Store Highlights
The new shop format includes features such as wide, uncluttered aisles, clear signage, and a variety of checkout options, including eight cash registers and 16 self-checkout stations. With a focus on customer convenience, ATAC caters to both individual shoppers and businesses, offering special discounts and deals for loyalty cardholders. Emphasizing environmental protection, the store provides facilities for used cooking oil collection, a system for recycling PET, aluminium, and glass packaging, and active participation in the Zero Waste district. These operational features and store highlights reflect ATAC's commitment to a seamless shopping experience while prioritizing sustainability and customer satisfaction.
Auchan Romania's Store Network
Auchan Romania's network includes diverse store formats ranging from classic hypermarkets, discount hypermarkets, and supermarkets to the innovative Auchan Go store, and the convenience of MyAuchan ultra-proximity outlets. This comprehensive portfolio showcases the company's dedication to catering to varied consumer needs and preferences. The store on Cristianului Road No. 5 in the Bartolomeu district of Brasov is a pivotal addition to Auchan Romania's expansive network spanning over 430 stores. This strategic location underscores Auchan's commitment to making their offerings accessible, serving the local community while exemplifying their substantial presence within the retail landscape.
Photo courtesy of ATAC
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