Romania: PENNY opens a store in Afumați, Ilfov county and reaches 427 stores nationwide
- DRC Discount Retail Consulting GmbH
- Sep 26, 2025
- 2 min read
Discount Retail Chain PENNY, owned by German REWE, expands in Ilfov County by opening a new store in Afumați, located on Bucharest-Urziceni Road no. 223A. The PENNY network in Romania reaches 427 stores opened nationwide.
The new store has a sales area of 885 sqm and 75 parking spaces, 4 of which are reserved for people with disabilities. The opening hours of the store in Afumați are from Monday to Saturday between 7:00 and 22:00, and on Sundays between 8:00 and 20:00.
The improved shopping experience in the new PENNY store highlights the company's commitment to expanding the portfolio of 3RO products, products with the main ingredient in Romania, processed and packaged in Romania. Customers find in the store an extensive area for fresh products and private labels, with clear signage of promotions and categories of essential products. In addition, the new PENNY store in Afumați, Ilfov County, offers convenient solutions for customers' dynamic lifestyles, including a wide range of ready-to-eat, ready-to-eat products, as well as refrigerated or frozen options.
This opening is part of the PENNY Point strategy, built on seven pillars: improved experience in stores, expansion, Romanian products, people, digitalization, sustainability and integrated communication.
PENNY
PENNY is the successful concept of the German group REWE and one of the most active retailers in Romania, with the first store opened on the local market in 2005. The entire network is served by four logistics centers located in the localities of Stefanestii de Jos, Turda, Bacău and Filiași. Currently, the PENNY network in Romania consists of 427 stores nationwide and a dedicated team of over 7,500 employees.
The retailer is among the top organizations that received the title of Top Employer 2025 in Romania. The Top Employer certification reflects the care and commitment to the team and performance in human resources practices.
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