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China: Hard Discounter Hema NB - from Incubation to Independence
Discount retail chain Chao He Suan (formerly Hema) NB, owned by Alibaba, has launched its first store in South China. This move also marked the moment when the core team defined their product and expansion strategy. Chao He Suan NB has grown to a point where its organizational structure, product development, and supply chain operate largely independently. "The notion that 'premium fruit goes to Hema Fresh (Freshippo) while mid-grade fruit goes to discounter Chao He Suan NB' i
Feb 33 min read


Germany: Mr. DIY makes its German debut
Discount Variety Retail chain, MR. D.I.Y. Germany GmbH, has been officially registered with the District Court of Berlin-Charlottenburg. Germany is the fourth European country where Mr. D.I.Y. operates, following Spain, Poland, and Turkey, and is the fifteenth country globally. The company is headed by directors, with Choon Leng Gan being a shareholder in Platinum Alphabet, one of Mr. D.I.Y.'s investors, and Chen Hwee Lim serving as the Chief Financial Officer (CFO) of Mr. D.
Jan 312 min read


China: ALDI opens Four Stores simultaneously, accelerating China's Hard Discount Growth in Nanjing
Discount Retail Chain ALDI China simultaneously opened four new stores across four districts in Nanjing: Jianye, Qixia, Jiangning, and Pukou. This wasn't just a routine opening; it was a calculated strategic move. While the locations are geographically dispersed, they collectively cover Nanjing’s most representative residential hubs, just before Chinese new year. With these four successful store launches, ALDI’s national store count has reached 95, all concentrated in the Eas
Jan 273 min read


China: ALDI, The New "Supermarket Champion" of Personal Care
Discount Retail Chain ALDI is globally known for affordable groceries, its personal care line, specifically its private label brands like Lacura, is currently exploding on social media. In China, ALDI has recently sparked a "shopping craze" by offering high-end ingredients at "absurdly" low prices. Can a $7 product really replace a $600 luxury brand? ALDI China recently launched its Caviar Luxury Collection, marketed as "the first caviar essence of your life." Price Point: It
Jan 202 min read


Research: The War of Margins - How Discounters Are Winning the Market
In the 2026 retail world, two distinct strategies stand out: the rapid growth of discount retail chains with low price margins and the efforts of experience-focused stores to generate higher margins. While the change in consumer demand and economic pressures are behind the growth of discount stores, experience stores are trying to achieve a sustainable position by investing in customer experience and brand loyalty rather than price competition. The Power of Discount Markets:
Jan 123 min read


Turkey: BİM plans to establish a participation bank
Discount Retail Chain BİM Birleşik Mağazalar A.Ş. (listed BIST: BIMAS) has decided to apply for permission to the Banking Regulation and Supervision Agency for the establishment of a traditional participation bank. According to the statement made by BİM to the Public Disclosure Platform (KAP), a strategic roadmap has been determined for the financial subsidiary planned to be established. As a result of the feasibility studies initiated on the digital participation bank in O
Jan 21 min read


China: Pangdonglai store visit in Xuchang
Discount Retail Consulting management team recently visited the Pangdonglai Angel City (天使城) store in its home town Xuchang. Pangdonglai (胖东来), often hailed as China's "retail miracle" or the "Trader Joe's of China," is a beloved supermarket and shopping mall chain based in Xuchang, Henan Province. It is only active with its 13 stores in the Henan province and plans to open a new store in the capital of Henan Province Zhengzhou in 2026. Pangdonglai is privately owned by the f
Dec 24, 20252 min read


China: DRC speaks on China's largest retail buying alliance event in Zhengzhou
Discount Retail Consulting (DRC) was invited as international experts to a high-profile CAA event with 500+ attendees. The member event is organised annually by the China Ants Alliance (CAA), a major retail buying alliance based in Zhengzhou, China. The 2025 National Private Brand Conference combined with the China Ants Alliance (CAA) Annual Meeting in Zhengzhou (December 15-16, 2025) was a massive success, with more than 3,000 retailers and suppliers visiting this annual eve
Dec 24, 20251 min read


Indonesia: MR DIY marks 1,200th store opening as the fastest expanding retailer
Discount Variety Retail Chain MR. DIY Indonesia, has achieved another historic milestone in inaugurating its 1,200th store with a new outlet in Sumbawa, West Nusa Tenggara, underscoring the company’s strong commitment to national expansion beyond Java to various regions with increasing economic growth potential. The opening of its 1,200th store symbolizes MR. DIY Indonesia's commitment to supporting regional economic growth, strengthening public access to affordable, comprehe
Dec 24, 20253 min read


Research: Chinese food suppliers eyeing British supermarkets
"The Grocer soon going to publish our next trade report (for Q3). We’re just looking at the data for the first couple of months of that. And from what we can see so far, we’re still seeing that persistent increase to the UK.” The top five product categories include fish, poultry, vegetables, confectionery and prepared foods. And some of the biggest increases are soft drinks, spirits, protein concentrates, animal fats and oils. So, why is it happening? What signs are there tha
Dec 8, 20255 min read


China: Hema NB doubles stores in six months to gain ground in China’s fragmented grocery market
Discount Retail Chain Hema NB learns Alibaba to anchor its discount retail push. In the first half of this year, Hema NB generated revenue of about RMB 8 billion (USD 1.1 billion), marking double-digit growth from the same period last year. The discounter now operates nearly 300 stores, doubling its footprint in six months, with most clustered in central and suburban areas of major cities in eastern China. Hema declined to comment on the figures. Earlier, the company introduc
Dec 3, 20254 min read


China: Hema NB gets competition, Meituan, JD.com, FD and Aldi fight for market share
Discount Retail Community Chains are the new collective format for retail brands in 2025. At the end of last year, the first store of the "Lianhua Fude (FD)" brand under Lianhua Huashang Group opened in Senhe Plaza, Hangzhou. It has 1,200 SKUs and the store's main products are fresh produce and food, marking the official launch of Lianhua Huashang discount store's new brand "Lianhua FD". On March 20, Dingdong Outlet Wuxi store officially opened. As a community discount store
Dec 3, 20254 min read


China: Hema NB outlet store launches nationwide store opening, planning to open 500 stores
Discount Retail Chain Hema's NB outlet stores will be fully launched nationwide, entering Jiangsu, Zhejiang, Beijing, and Shanghai. The plan is to open 500 Hema NB outlet stores in 2024. "The model has been implemented. With over 2,800 county-level cities and around 290 prefecture-level cities in China, opening 10,000 Hema NB outlet stores is not a dream, it will definitely come true," mentioned Hou Yi, CEO of Hema, posted on his WeChat Moments in 2024. It is understood tha
Dec 3, 20252 min read


China: Discounts drive demand on JD, with active customers reaching 700 million
Discount Retail Online Retailer JD.com topped quarterly revenue estimates on Thursday, as the e-commerce giant benefited from steady consumer spending thanks to government subsidies and lower prices. JD.com saw growth in both user base and customer shopping frequency in the July-September quarter, CEO Sandy Xu told analysts on a results call, adding annual active customers hit 700 million in October. As China’s top home appliances retailer, JD.com has benefited from govern
Nov 15, 20252 min read


Thailand: Mr. DIY Thailand to raise USD 173 mio from public offering
Discount Variety Retail Chain MR. D.I.Y. Holding (Thailand) Public Company Limited (MRDIYT), Thailand’s leading home improvement and lifestyle retailer, is set to launch its Initial Public Offering (IPO) to raise up to THB 5.6 billion (approximately USD 173 million). This offering marks the largest IPO by Market Capitalisation on the Stock Exchange of Thailand (SET) in the last three years. The fundraising effort has secured strong backing from notable domestic and internatio
Nov 12, 20252 min read


Belgium: DRC's pioneering Value-Driven Strategies in Emerging Markets
Discount Retail Consulting had the chance to share their insights on international discount retail in the esteemed RSEF magazine. The Red Sea, a crucial global waterway, connects Europe, Africa, and Asia. Extending from the Suez Canal in the north to the Bab el-Mandeb Strait in the south, it serves as a vital artery for international trade and is a region abundant in cultural heritage, natural resources, and untapped economic opportunities also for discount retail. As the Eur
Nov 7, 20251 min read


Germany: Exciting collaboration at Anuga 2025, DRC and Ottno forge new supply paths
Discount Retail Consulting Management joined forces with the procurement team of Ottno China at #Anuga 2025 to evaluate potential partnerships with A-brand and private label food manufacturers for one of China’s fastest-growing discount retail concepts, headquartered in Chengdu. Founded in 2021, #Ottno has rapidly expanded to 300 value-for-money discount stores across Sichuan and Chongqing province, offering an assortment of 800 SKUs from international and local brands, compl
Nov 6, 20251 min read


China: Visit at CAA's buying center for > 100 Chinese retailers in Zhengzhou
Discount Retail Consulting Management was also invited by China Ants Alliance (CAA), after visiting various manufacturers and trading platform companies ( see also our reports on small commodity production city Yiwu and food production city Luohe and Aldi China store Shanghai ). CAA is a voluntary retail buying alliance of over 100 regional retail chains operating in 29 provinces across China, jointly operating 9,000 stores with a total annual turnover of about RMB 100 bill
Nov 5, 20251 min read
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