Germany: Mr. DIY makes its German debut
- DRC Discount Retail Consulting GmbH
- 1 hour ago
- 2 min read
Discount Variety Retail chain, MR. D.I.Y. Germany GmbH, has been officially registered with the District Court of Berlin-Charlottenburg. Germany is the fourth European country where Mr. D.I.Y. operates, following Spain, Poland, and Turkey, and is the fifteenth country globally. The company is headed by directors, with Choon Leng Gan being a shareholder in Platinum Alphabet, one of Mr. D.I.Y.'s investors, and Chen Hwee Lim serving as the Chief Financial Officer (CFO) of Mr. D.I.Y.
The new entity evolved from Lindentor 1295. V V GmbH, a "shelf company" originally incorporated on November 10, 2025. It was started by FORIS Gründungs GmbH until the transition on January 17.
About MR. D.I.Y.
MR. D.I.Y. is the largest home improvement and lifestyle retailer in Malaysia. Driven by its core slogan "Always Low Prices," the company provides high-value daily essentials. Founded in July 2005 by Tan Yu Yeh, the brand started as a small hardware store on Jalan Tuanku Abdul Rahman in Kuala Lumpur. Over nearly 20 years of rapid growth, it has become one of the leading discount retail brands in Southeast Asia and globally.
Core Business & Products
Extensive Product Range: It carries approximately 17,000–18,000 SKUs across various categories, including: hardware tools, plumbing, household appliances, electrical goods, auto accessories, furniture decor, stationery, sports equipment, toys, gifts, food and beverages, cosmetics, jewelry, and computer/mobile accessories.
Diverse Store Formats:
Standard MR. D.I.Y. Stores: Average size of about 10,000 sq. ft. (930 sqm).
MR. D.I.Y. Express: Smaller stores targeting small towns and high-density residential areas.
MR. D.I.Y. PLUS: Large-format one-stop shops integrating MR.TOY (toys) and MR.DOLLAR (lifestyle products) to offer a more interactive shopping experience.
Target Audience: The brand emphasizes convenience, variety, and affordability, catering to families and consumers across all age groups and income levels.
After Germany Mr DIY is expected to open in the Netherlands in Europe.
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