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Spain: MR. D.I.Y. opens a new store model

Discount Variety Retail Chain MR. D.I.Y. boosts its expansion in Spain with the opening of a store in the El Rosal shopping center, in Ponferrada (León). This is the first store of the brand in Castilla y León with its renewed store concept.


The MR.D.I.Y. store in El Rosal has a surface area of 550 m², is located on the first floor of the shopping centre and responds to the company's commitment to locations in high-traffic shopping centres. With this opening, the chain advances in its goal of reaching 300 stores in Spain before 2030.


The new concept introduces clear improvements in the shopping experience, with a more contemporary design, materials in natural tones and wood, lower furniture, greater luminosity and more comfortable circulation within the point of sale. A model that has already demonstrated its positive impact on other markets, with sales increases of up to five times compared to stores in the previous format. The brand, known for its promise of "Always low prices", offers an assortment of more than 18,000 SKUs aimed at the home, decoration, DIY, stationery, toys and everyday consumption.


"This opening allows us to bring our proposal closer to new territories and to an audience that values price, but also a clear and comfortable shopping experience. El Rosal fits perfectly with our growth strategy in consolidated shopping centres", says Antonio Rodríguez, Head of Operations at MR. D.I.Y. in Spain.


The new establishment, inaugurated this Wednesday, February 4, is part of the progressive deployment of the format that MR. D.I.Y. is implementing in Europe, and which had its premiere in Megapark and Zubiarte (Bilbao), later arriving in the Community of Madrid with the stores of the Parque Corredor (Torrejón de Ardoz) and H2O (Rivas-Vaciamadrid) shopping centers.


Since its arrival in Spain in 2022, MR. D.I.Y. has developed a network of more than 24 establishments and, since 2025, it has accelerated its growth with a clear focus on modernising its commercial network and gaining capillarity in the national territory. The company's roadmap is articulated around four axes: improved and modern shopping experience; assortment of products adapted to local demand and, of course, always with low prices; relevant and engaging seasonal campaigns; and visually striking marketing actions aimed at the Spanish consumer.


Originally from Malaysia, MR.D.I.Y. currently has more than 5,000 stores in 14 countries and receives more than 1 billion visits a year. Its expansion in Spain is part of a global strategic plan that is committed to the shopping centre channel as an ideal environment for a comfortable, complete and quality shopping experience.


MR. D.I.Y. just published that it will open soon stores in Germany, see also Germany: Mr. DIY makes its German debut




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