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Research: US Private label sales reach record high in 2025
Private label sales continued to set record numbers and outpace national brand sales in 2025, according to research from the Private Label Manufacturers Association (PLMA) and market research firm Circana. Dollar sales for private label products increased 3.3% to an all-time high of $282.8 billion over the 52-week period ended on Dec. 28, 2025. Comparatively, national brand sales grew 1.2% during the same timeframe. Unit sales among private label brands additionally grew 0.6%
Jan 271 min read


Research: Aldi USA dominates fastest-growing private-label list
Numerator, a consumer data and technology firm, has unveiled its 'Brands to Watch for 2026', spotlighting the fastest-growing CPG and private-label brands. Protein emerged as a key factor among both the rapidly expanding and well-established brands. This year's list of fastest-growing brands underscores the increasing demand for protein. Two protein bar brands, Built Bar and Barebells, secured spots in the top 10, along with four healthier alternatives to traditional favorite
Jan 232 min read


Research: US Private-label sales hit record $282.8B in 2025, outpacing national brands
Private-label retail sales in the United States reached a record $282.8 billion across all outlets in 2025, an increase of more than $9 billion from 2024, according to the Private Label Manufacturers Association, citing recently released Circana Unify+ data. “Private-label growth reflects a shift in consumer priorities, as retailer-owned brands increasingly compete — and win — on value, quality, health and sustainability, not just price," said Peggy Davies, president of PLMA
Jan 232 min read


USA: BJ’s expands in-store digital advertising screens for new category
Discount Retail Chain BJ’s Wholesale Club is introducing interactive advertising screens within aisles, complementing the digital end caps already present in its stores. The retailer is expanding its deployment of the Looma in-store digital platform. BJ’s members will now receive personalized wine and cocktail suggestions directly at the shelf in all clubs featuring beer, wine, and liquor sections. BJ’s aims to enhance members' wine and liquor discovery and simplify purchasi
Jan 232 min read


USA: Aldi is the Grocer of the Year
Discount Retail Chain Aldi USA is reinforcing its role as a leading player in the evolving grocery landscape According to a recent article in The Wall Street Journal, Aldi is pushing forward with aggressive growth plans in the U.S., aiming to reach 3200 total stores by the end of 2028. The discount grocer opened nearly 200 locations in 2025 alone, strengthening its position as America’s fastest-growing grocery chain. This surge is fueled by strong demand for affordable optio
Jan 216 min read


USA: ALDI USA Doubles Down on Growth in 2026 with Plans to Open 180 New Stores
Discount Retail ALDI U.S. enters its 50th year in the United States, the low-price leader is doubling down on its nationwide expansion, announcing plans to open more than 180 stores by the end of 2026. ALDI is also sharing a deeper outlook into its growth plans over the next five years, including entering Colorado for the first time, continued growth in Southeast and West markets, and plans to open three new distribution centers across the country. With its increased footprin
Jan 185 min read


USA: What's Next For LIDL US?
Discount Retail Chain Lidl is lacking commitment to the U.S. market. In every other country except the U.S., Lidl either maintains the pace of store openings with Aldi, or Lidl opens more stores than Aldi. Being aggressive against Aldi has paid off for Lidl in terms of growth and market share. However, in the one country where Lidl should be aggressive, USA, they’ve been conservative. For example, ALDI USA is opening 180 stores in 2026 and will operate 3,200 stores by 2028.
Jan 153 min read


USA: Aldi expands in the USA
Discount Retail Chain Aldi USA continues to capture the attention of American customers. It 's not every day that New Yorkers queue up at dawn to get their hands on the latest German products. But that's exactly what happened on a November morning in downtown Brooklyn. Adrianne Murray and her two daughters waited on the sidewalk at 6:06 a.m., hoping to be among the first 100 people allowed to enter America's newest Aldi supermarket. The Murrays were happy to visit another loc
Jan 129 min read


USA: Save A Lot plans to pull 7 artificial dyes from private-label line
Discount Retail Chain Save A Lot's customers can expect to begin seeing changes across several product categories immediately with all 113 affected products scheduled for updates by the end of 2027. Save A Lot announced that it will remove seven artificial dyes from its own private-label products. Customers can expect to begin seeing changes across several product categories immediately, the grocer said, with all 113 affected products scheduled for updates by the end of 2027.
Jan 122 min read


USA: America's affordability crisis is putting Aldi in the spotlight
Discount Retail Chain Aldi USA aisle become more popular at mainstream American shoppers, as consumers across income levels are cutting back on extras and digging for deals. Newlyweds Brittany Zwier and Frank Martinez are starting their life together looking for ways to save money. Zwier, 32, and Martinez, 40, have an annual income of more than $100,000, but are finding their dollars aren’t stretching as far as they used to. The couple now buys groceries exclusively at the no
Jan 24 min read


USA: Dollar Tree gets a big boost from shoppers making over $100K
Discount Variety Retail Chain Dollar Tree reported that higher-income shoppers are contributing to one of its most successful recent quarters, fueling a resurgence for the retailer. The retailer saw 3 million more households shop its stores during the third quarter compared to the prior year, and about 60% of those shoppers came from households earning over $100,000, equal to the combined share of middle-income households (earning $60,000 to $100,000 at 30%) and lower-income
Dec 4, 20252 min read


USA: Discount retail still has a long way to go conquering the USA
Discount Retail Chain Aldi USA may be grabbing headlines, but retailers like Grocery Outlet and Lidl are still struggling to capitalize on a macroeconomic environment that’s very favorable for them. Consumers are beyond tired of paying stubbornly high prices for everyday essentials and are willing to shop around at various retailers to find the right deals. The turmoil surrounding the government shutdown and the SNAP program could end up pushing millions of shoppers to trade
Nov 15, 20252 min read


USA: Aldi US trims its own brands, prints name on all private label packaging
Discount Retail Chain Aldi USA is undertaking a major US product rebrand by stamping its name on all private label products, reducing the number of own private label brands from approximately 90 to 26, and introducing the namesake "The Aldi Brand" for some products. This initiative, launched in late September in response to customer feedback, aims to make Aldi's private label quality more recognizable and visible to shoppers. “The new look and feel of our products is the next
Nov 12, 20252 min read


USA: The Big Apple is a natural fit within Lidl's store growth plan
Discount Retail Chain Lidl USA opened its first U.S. stores in 2017, and has become a familiar place for many bargain-seeking Americans,...
Sep 16, 20252 min read


USA: Why Aldi is now expanding in the USA?
Discount Retail Chain Aldi USA is planning 600 new stores in the USA by 2030, despite Donald Trump's trade war. While Aldi in Germany can...
Sep 9, 20255 min read


USA: Lidl and Aldi secure market share with discounter strategy
DRC interview for Handelsblatt The German discount retail chains Aldi and Lidl are reacting quickly and benefiting especially one of the...
Sep 5, 20256 min read


USA: Mapping Aldi’s biggest expansion effort to date
Discount Retail Chain Aldi USA said early last year it would carry out an immense store growth strategy through a combination of new...
Aug 25, 20252 min read


USA: Aldi Giving Away Free Groceries for a Year to 'Super Fans'
Discount Retail Chain Aldi USA is on the hunt for its biggest fans as the discount grocer works to launch its first Aldi Quarter Club,...
Aug 25, 20252 min read
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