Mexico: Tiendas 3B Stores accelerates its expansion, opening almost two stores a day, reaching 3,031 stores

Discount Retail Chain Tiendas 3B added 528 new stores, exceeding the 460 openings recorded in the twelve months prior to the end of the second quarter of 2024.

Tiendas 3B continues to step on the accelerator in its expansion plan, with a pace of openings that averaged 1.5 new stores per day in the last year to reach a total of 3,031 branches as of June of this year.

"We are exceeding our targets. We are accelerating the rate of store openings and our criteria for opening stores have no limit," said Anthony Hatoum, president and CEO of the leading discount retail chain in Mexico.

According to the executive, as long as there is demand or possibility of attracting consumers, they will continue to expand and open stores in new regions, especially those close to the areas where they already operate, to take advantage of synergies and generate operational efficiencies.

He assured that this strategy has been successful, since the chain has managed to consolidate itself in all socioeconomic levels where it operates.

In the last 12 months, as of June of this year, Tiendas 3B added 528 new branches, exceeding the 460 openings recorded in the twelve months prior to the end of the second quarter of 2024. While between April and June 2025, the chain opened 142 new stores, which represents an increase of 17.4% compared to the 121 opened in the same period last year. Anthony Hatoum stressed that all this growth is being financed with their own cash flow, without the need to resort to external financing, which is a sign of their "financial health".

Positive consumption

Regarding consumption, the executive director of Tiendas 3B explained that both total sales and, especially, same-store sales (or comparable sales) continue to grow.

He assured that compared to the average reported by the affiliates of the National Association of Self-Service and Department Stores (ANTAD), Tiendas 3B registered an increase of more than 15 percentage points in same-store sales during the second quarter of the year.

This growth is reflected in an increase in the number of tickets (sales) and also in the number of products sold per ticket.

"We're seeing a real increase in ticket size and when we look at it in more detail, part of this is the number of items being picked up and also the mix has changed. And, of course, we always consider inflation, but in our case, it is a minimal part of the increase in the ticket," Anthony Hatoum stressed.

He explained that the growth in consumption and the greater traffic within its stores is due to improvements in its products, whether in quality, price, packaging or variety. In addition, he mentioned that another factor driving the increase in sales in the stores themselves are private labels, since they offer more value for money. These private labels are constantly improving, which has increased customer preference. The president of Tiendas 3B projected that this trend of growth and preference will continue during 2025.

Read more: 3B Stores accelerates its expansion, opens almost two stores a day and reaches 3,031 points of sale

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