Australia: ALDI named Australia’s top supermarket again
- DRC Discount Retail Consulting GmbH
- 11 minutes ago
- 3 min read
Discount Retail Chain ALDI Australia has once again been recognised as the nation’s best-rated supermarket, winning Canstar Blue’s 2025 Most Satisfied Customers Award and confirming its ongoing position as a market leader in customer satisfaction.
The supermarket chain continues to hold the distinction of being the only retailer to achieve five stars for overall satisfaction, a result it has consistently secured for eight consecutive years from 2018 through to 2025.
ALDI was also the only supermarket to receive the maximum five-star rating in four additional categories, specifically value for money, freshness of fruit, vegetables and meat, quality of supermarket-owned branded products, and the overall layout and presentation of its stores and website.
Simon Padovani-Ginies, Group Director at ALDI Australia, said the company’s sustained success reflects its clear commitment to affordability and quality at a time when customers are feeling the most financial pressure.
“We do things good differently here at ALDI – bringing Aussies high quality groceries at the lowest prices,” he said.
He added that awards like these prove the supermarket is leaving a lasting impression and building loyalty among new and long-standing customers.
Padovani-Ginies said customers continue to return to ALDI for the staples they know and trust, while also discovering unexpected products within the aisles.
Canstar Blue spokesperson Eden Radford congratulated ALDI on maintaining its position as the nation’s most trusted supermarket, highlighting that research continues to show the most important factor for shoppers is everyday low prices across all product ranges rather than temporary specials.
Radford said more than 2,800 Australian consumers awarded ALDI five stars across overall satisfaction, value for money, freshness, store and website layout, and private label quality, demonstrating once again that ALDI’s streamlined offer remains highly relevant in today’s competitive retail environment.
“Whether it’s a full weekly shop or a quick mid-week visit, supermarkets are part of the regular routine for so many Australians, and when it comes to a top-rated experience, these latest results show ALDI continues to be the preferred place to go,” she said.
This most recent accolade marks ALDI’s 13th win since Canstar Blue began its supermarket satisfaction ratings in 2011.
Over the past 12 months ALDI has reinforced its commitment to low prices and customer trust by maintaining leadership in Choice’s quarterly supermarket price surveys, which confirmed its Price Promise to never be beaten on the cost of a full weekly shop.
The retailer has also placed strong emphasis on product quality through its Exclusive Brands, which now make up around 90 per cent of its 1,800-product range and include award-winning lines such as Lazzio Coffee Beans, Moser Roth chocolate and Sprinters Chips.
In addition to price and quality, ALDI has improved convenience and accessibility for its customers, opening its 600th store in May and expanding its national footprint so that 88 per cent of the population now lives within 20km of a store.
The supermarket has also upgraded its website to make value comparisons easier for shoppers, while introducing additional services including ALDI Holidays and a delivery partnership with DoorDash, which extend the brand’s relevance in customers’ everyday lives beyond the grocery category.
ALDI maintains that its focus on low prices, high quality products and customer satisfaction remains the foundation of its continued growth and competitive strength within the Australian market.
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